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The iPhone ad subsidy from a telecommunications company famous for its support of “salt water” has increased significantly. KT and LG U + increased the number of matches with a subsidy of 200,000 won, 100,000 won more than the previous job. This is similar to the initial support fund for the Galaxy Note 20 and Galaxy Z Fold 2. Among the three telecommunications companies, SK Telecom was the only one to receive a 100,000 won grant.
▶ SKT, KT Maximum support fund difference of 100,000 won or more
On the 23rd, the three mobile telecommunications companies announced the announcement of subsidies for the announcement along with the early booking of the iPhone 12.
Compared to the previous iPhone 11, KT and LG U + subsidies have increased significantly. The maximum allowance for the iPhone 11 released in October last year was KT 82,000, SKT 108,000 won, and LGU + 143,000 won.
The highest subsidy for the iPhone 12 was KT. Added a monthly allowance of 240,000 won to the highest priced plan of 130,000 won (Super Premium Choice Plan). This is a 158,000 won increase over the previous iPhone 11. A subsidy of 147,000 won was established for the 80,000 won (Super Plan Basic) rate plan and 100,000 won for the slim plan (55,000 won).
LG Uplus also raised its maximum grant to 229,000 won from the previous job. The 80,000 won (smart) plan and the 50,000 won (light) rate plan included 152,000 won and 101,000 won respectively.
SK Telecom had the least salty water subsidies among the three telcos.
The maximum grant (platinum) is 138,000 won, which is more than 100,000 won different from KT. With a standard plan of 70,000 won, 86,000 won, and a reduced plan of 50,000 won, 65,000 won, the lowest allowance was included in most pricing plans.
However, this disclosure support fund is subject to change when it is officially released on the 30th. As a result, SK Telecom is very likely to increase its subsidy to the level of other operators.
The factory price for the iPhone 12 and iPhone 12 Pro ranges from 1,078,000 won to 1,738,000 won per product model.
▶ Galaxy Crossfire … Contest to raise support funds for Note 20
The publicly disclosed subsidy of the 200,000 won range for the iPhone 12 is similar to the initial subsidies (about 240,000 won) for the Galaxy Note 20 and Galaxy Z Fold 2 from Samsung Electronics. This is exceptionally high considering that the support pool for new iPhones has only exceeded 100,000 won.
Given that Apple has been criticized by the Fair Trade Commission for the controversy, it is also interesting if the midnight corrective plan, which it devised, has influenced the increase in this subsidy. Unlike Samsung, which also pays publicly disclosed subsidies, Apple has not provided any subsidies to telecommunications companies. Apple has announced plans to adjust the level of the ‘minimum subsidy (public subsidies)’ in the midnight municipal management plan to take into account the discount in the operator fee.
As publicly announced subsidies for the iPhone 12 are higher than expected, competition with the new Galaxy is expected to intensify in the second half. Before the official launch of the iPhone 12 for ‘Galaxy Note 20’, publicly announced subsidies increased significantly. The maximum allowance for the 170,000 to 240,000 won range was raised to 480,000 to 500,000 won. Even in the lowest price plan, the support fund has risen from the existing 100,000 won to 300,000-345,000 won, and the iPhone 12 ‘war of defense’ has been in full swing.
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