11th Street, the daily transaction amount of 200 billion won … Breaking new e-commerce records

11th Street broke the national e-commerce record of 200 billion won per day.

11 announced on the 12th that the transaction amount for the day of ‘Day Eleven of 2020’ recorded 2018 billion won. This is an increase of more than 37% from the amount of 147 billion won on the same day last year, and is a scale of more than 140 million won per minute.

The record march on the eleventh day did not stop. On the 11th, the number of customers who shopped per day was 1.14 million and the purchase amount per customer was 177,000 won. This is an increase of about 34% compared to the previous year. As of 11 a.m. on the 11th, the transaction amount exceeded 15 billion won per hour, breaking the record for the highest hourly transaction on 11th Street. The number of products sold per day was 4.99 million, an increase of 16% over last year.

The 11th Street competitive time agreement once again confirmed its power over eleven days. A total of 264 time agreements were made during the 11th, and more than 300,000 products were sold during the 11th, registering a series of stock outs at the beginning. The most popular products accumulated over the last 1-11 days were Samsung Galaxy Note 20 / Note 20 Ultra (No. 1 in terms of transaction value, about 4.6 billion won) and VIPS discount coupon of 15,000 won. (No. 1 in terms of sales volume, about 86,000 items) I was.

A variety of live broadcasts made with ‘LIVE11’ during the 11th Festival also received a great response. On the 11th, more than 140,000 people watched the live broadcast, creating a shopping festival atmosphere with a total of 42 live broadcasts, including 12 consecutive broadcasts on the 11th. The ‘Visible Once’ broadcast that took place in This day it registered 22,000 viewers, 52,000 chats and 90,000 likes during the hour-long broadcast with information on the benefits of the eleventh, surprise sales and giveaway events.

11th Street expanded the proportion of ’11st Street Fast Settlement’, which is paid the day after delivery to ‘Shipping Today’ sellers who ship the same day of orders, from 70% to 90% during the 11th Festival . Then, on the 11th day, the number of orders shipped immediately on the day of the order increased more than double the daily average.

In addition to this, special exhibitions were also held for small and medium-sized businesses and live broadcasts for local farmers such as ‘Value Accompaniment Project’.

Lee Sang-ho, President of 11th Street, said: “Eleventh has once again demonstrated the confidence that it is Korea’s flagship shopping festival that no one can follow.” Thanks to the vendors on 11th Street. “

On the other hand, the 11th is running an ‘Eleventh After Party’ promotion to continue the atmosphere of the November shopping festival until the 30th. If you pay a 2,000 won shopping cart coupon to all customers and a Additional coupon at VIP level, and confirms the purchase of the product purchased during the 11th Festival, you can request the event every day and receive up to 3000 SK Paypoints.