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11th Street held the main event ‘2020 11th day’ of the Ontact shopping festival, ‘2020 11th festival’, for one day on the 11th. Over 24 hours, it delivered unprecedented benefits on an all-time scale.
The 11th said on the 11th that the transaction amount for the day of the ‘eleventh day of 2020’ registered 2018 billion won. This is an increase of more than 37% from 147 billion won, which was the transaction amount on November 11, 2019, and is a scale of more than 140 million won per minute.
On the 11th, the number of customers who bought per day was 1.14 million and the purchase amount per customer was 177,000 won. Compared to the XI Festival in 2019 (around 13,2500 won in 19), it increased by about 34%. As of 11 a.m. on the 11th, the transaction amount exceeded 15 billion won per hour, breaking the record for the highest hourly transaction on 11th Street. The number of products sold per day was 4.99 million, an increase of 16% over last year.
A total of 264 time agreements were made during the 11th, and more than 300,000 products were sold during the 11th, registering a settlement matrix at the beginning. The most popular products accumulated over the past 1-11 days were Samsung Galaxy Note 20 / Note 20 Ultra (No. 1 in terms of transaction amount, about 4.6 billion won) and VIPS discount coupon of 15,000 won (No. .1 in terms of sales volume, about 86,000 items) I was.
The live broadcasts made with ‘LIVE11’ during the XI Festival were also very popular. On the 11th, more than 140,000 people watched the live broadcast, creating a shopping festival atmosphere with a total of 42 live broadcasts, including 12 consecutive broadcasts on the 11th. The ‘Visible Eleven Days’ broadcast on the 11th recorded 22,000 viewers, 52,000 chats and 90,000 likes during the hour-long broadcast with information on eleventh benefits, surprise sales and giveaway events.
The eleventh festival on 11th street was held as a true shopping festival with not only big brands, but also small and medium-sized local merchants and farmers. During the Eleventh Festival, 11th Street prepared a special exhibition for small and medium-sized merchants as a ‘Value Accompaniment Project’ during the Eleventh Festival, and exhibited it on the main promotion page of the eleventh day, which is very popular.
Additionally, 11th Street shared 11 days with local farmers who suffered greatly from the aftermath of Corona 19 this year. During the XI Festival, a live broadcast of local agricultural products was held and the attention of customers was focused on exposing it to the account of the home tab on the 11th. On the 6th, Jeju Nonghyup citrus mandarins recorded a transaction amount of 60 million won per day, and Chungju C-Shop, which sold special products in Chungju City on the 7th, received a transaction amount of 37 million won and 98 million won per day via live streaming for an hour. Recorded.
On the other hand, the 11th is running an ‘Eleventh After Party’ promotion to continue the atmosphere of the November shopping festival until the 30th. If you pay a 2,000 won shopping cart coupon to all customers and a additional coupon for VIP level, and confirms the purchase of the product purchased during the 11th Festival period, you can request the event every day and receive up to 3000 SK Paypoints.
Reporter Choi Yong-min [email protected]
Ⓒ Delicious News Tomatoes, Reproduction Without Permission-Redistribution Prohibited
