[한기자의 앱세상]Triple “AI Guided Tour”

[이데일리 한광범 기자] Based on Big Data, Triple, the overseas travel platform, provides various content such as overseas tourist attractions, restaurants, shopping lists, and various travel products such as airline tickets, hotels, tours, and admission tickets. It is evaluated to reflect the latest information from the destination quickly.

Triple’s strength is that it provides personalized services for users from trip preparation to the travel process and after the trip.

We are proud of the “Concierge Service (personalized customer service)” that kindly guides the user from the beginning to the end of the trip, not just an app that is only needed in the preparation stage. Here artificial intelligence (AI) and big data are used.

Based on 800,000 reviews and 3.4 million user-logged schedules for more than 1 million locations in 190 cities worldwide, which are the most visited by Koreans, AI provides real-time information on the time and location of travelers to settle all trips abroad. . From the ability to make a schedule with a companion while viewing the route directly on the map, checklists, household accounts, local weather, exchange rates, directions, translations, time difference calculations, etc. .

Triple introduced ‘Joy’, a trip preparation recommendation system last month, to enable more systematic travel preparation. When the user enters their travel plan and style, Joy analyzes the big data of existing travelers and recommends travel information and products such as places, hotels, itineraries, tours and activities that suit individual travel styles.

“Lounge”, which started the service with Joy, is a community space where traveling travelers can share and discuss their information and itineraries with other travelers.

Triple, which started its official service in July 2017, has an average monthly active user (MAU) of 1 million, and reached 6 million subscribers in January this year. The accumulated amount of the investment is 42 billion won. In 2018, it was also selected as the Google Play Store App of the Year and the Apple App Store Today travel app.

Hee-Young Choi and Yeon-Jeong Kim are Triple’s co-leaders. Choi, who served as CEO of NHN (now Naver), left NHN in 2013 after representing NHN Business Platform (now Naver Business Platform) and founded the triple start-up in 2016 with CEO Kim Yeon-jung.

Kim, who served as general manager of Kakao’s new social service, worked as a Naver Cafe / Mail PM (Product Manager) in the past and met with Choi.

“Triple is useful for traveling, but it is an application that helps you dream of various travel content even when you have no choice but to stop traveling. I will create a travel experience. “