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This year, there have been more than four Apple car news between Hyundai Motor Group and Apple. Recently, the news of Apple’s automotive cooperation between Kia (formerly Kia Motors) and Apple, one of the affiliated companies of Hyundai Motor Group, is gaining public attention.
The Hyundai Motor Group side published a position that “has not been decided” each time a report related to Apple’s automobile is released through an investigative disclosure by the Financial Supervision Service. On the 3rd, there are no inquiries about the news that Apple is investing 4 trillion won in Kia, but Hyundai Motor Group is in the “undecided” position as before.
News of the Apple car between Apple and Hyundai Motor Group has yet to be confirmed. As related news has been published more than four times, the time has come to look at two possibilities: the possibility of an Apple car cooperation and the possibility of a collapse.
If it comes true … Korea can lead the automotive market of the future
President Eui-sun Eui-sun The Hyundai Motor Group has been preparing for the future automobile business in recent years by establishing cooperative relationships or acquiring shares with various foreign companies.
The background to Hyundai Motor’s progress is the active will of the executives. It is known that internal executives ordered to understand the car technology of the future of various companies, as in any case it would be fine. It is analyzed with the intention of breaking the limits of the existing automotive industry.
As a result, Hyundai Motor Company will lead various types of industries, such as flying cars, and Kia will take on the role of integrating electric vehicles and mobility industries. Kia changed its name and logo to adequately fulfill this role.
If the cooperation between Apple and Kia really becomes a reality, Kia will have the driving force to properly lead the future car business. It can also attract regular Apple customers. If Apple’s car becomes a vehicle that can be sold both globally and in the United States, the synergy effect could be greater.
It is observed that Korea can dominate the future automobile market by itself if it increases the synergy effect. In terms of user experience, like the operating system, as well as the straightforward design of the car, we can get an advantage.
If Apple not only produces vehicles but also releases a new level of operating system that goes beyond the existing carplay, it is very likely that it will be installed first in the new models that Kia will sell. If such a system becomes a reality, it may compete directly with Google, which has decided to supply the Android operating system for vehicles through Ford.
If it turns into something that didn’t happen … Numerous controversies are expected
If the collaboration between Hyundai Motor Group and Apple ‘Apple Car’ becomes a reality, there is a strong possibility that a new level of business will be created by breaking the boundaries between the automotive and IT industries. New opportunities may also open up for related spare parts manufacturers.
One of the things to keep in mind is Apple’s internal culture and Hyundai Motor Group’s cautious response.
Apple is deeply ingrained in a culture of “confidentiality” that does not comment directly on new projects. This is a place where you can cancel the project or apply sanctions to those involved if related content leaks abroad.
If reports from Apple and Hyundai Motor Group on speculative Apple cars continue to appear without official charges, Korea’s leadership in Apple cars may disappear. Not approaching it carefully can lead to results that are not good for anyone.
Hyundai Motor Group left a position that “it has not been decided as an initial stage” in response to the consultation and disclosure on the cooperation of Apple cars more than once. The word Apple was not mentioned in the investigation disclosure. There is still no clear reason why Apple was not mentioned.
The Hyundai Motor Group’s position on the Apple car collaboration is expected to be re-announced after the 8th. Controversy could grow if Hyundai Motor Group expresses a negative position on the Apple collaboration.
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According to a recent report by TF Securities analyst Ming Qi-guo published via McRumers, etc., Apple cars are predicted to be able to use ‘E-GMP’, Hyundai Motor Group’s core electric vehicle platform. In addition, he predicted that the design and production of the parts will be handled by the Hyundai Mobis and Kia Motors plant in Georgia.
E-GMP is an important platform to present the future electric vehicle business direction of Hyundai Motor Group. However, as of day 3, electric vehicles equipped with the E-GMP platform have not been launched anywhere in the world. The Ioniq 5, which will be equipped with the platform for the first time, is also not scheduled for vehicle launch. Under the Hyundai Motor Company plan, the Ionic 5’s domestic launch schedule is most likely after April.
