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In Goesan, Chungcheongbuk-do, he has been planting colorful rice in rice fields for 13 years since 2008 and drawing pictures.
At first, it was drawn to promote the region, but now it is creating new value by acting as a means for cooperation with companies beyond promotional materials.
This is Lee Seong-woo.
[기자]There is a picture in the middle of the rice field.
It is a famous cartoon character drawn for the year of the rat year.
On one side of the image, there is also a phrase that reports on the Goesan Organic Industry Expo.
The paintings of the rice fields are colored by planting five different types of rice: white, yellow, and equator.
The image is clearly expressed in harmony with the ripening rice ears.
To produce a paddy field like this you have to plant one by one by hand, but it is a more difficult and difficult task than expected.
[김종화 / 논 그림 대표 연출자 : (유색 벼를) 심는 부분에서 손모로 거의 다 연출해요. 이전에 했던 부분하고 지금은 난이도가 올라와 있거든요.]There are two paintings of rice fields in Goesan, Chungcheongbuk-do, Mungwang-myeon and Sari-myeon.
Local advertising in one place and corporate advertising in the other are engraved with rice paddies.
In 2008, when Goesan-gun, Chungcheongbuk-do, began painting rice fields, it has been for 13 years.
This year, in particular, we seek synergy through collaboration with companies, as well as local promotion and profit generation through rice painting.
[이차영 / 충북 괴산군 군수 : 기업과 연계해서 기업은 이것을 통해서 홍보하고 우리는 기업을 통해서 지역 농산물을 판매하거나 홍보할 수 있게끔 하는 이런 것들을 확대해 나가야….]A painting of rice paddies that shows a different appearance every year and has established itself as a representative tourist resource in Goesan.
Now, paddy fields are becoming a representative resource for creating new values through cooperation with companies beyond local promotion.
YTN Sungwoo Lee[[email protected]]it is.
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