[전국]77 tons of Sancheoneo, which was just a matter of canceling the festival … what is the solution?

[앵커]

All winter festivals have been canceled due to Corona 19.

In particular, I told you earlier that the Hwacheon Sancheoneo Festival, the flagship winter festival, is concerned with treating tens of tons of wild fish.

The festival committee and local governments found a solution.

This is Hong Seong-wook.

[기자]

Sancheoneo flutters in water when food is applied.

Fiesta del Sancheoneo It is raised all year round for ice fishing and fishing with bare hands.

It gave it an exhilarating handcrafted flavor to enjoy on ice and became a filial tribute to the festival, but it became a small complex as the festival was canceled due to Corona 19.

Reduced and reduced, the remaining quantity is 77 tons and 250,000 fish, but nobody looks for it because it is an unknown fish.

The solution that local governments and festival committees have come up with after deliberation is to develop a new menu using Sancheoneo.

A product was developed for the consumption of wild fish, which became a small complex due to the cancellation of the festival. Sancheoneo preserves and semi-dry products with high storage capacity and a variety of dishes are typical.

The military commander came and explained the product,

[최문순 / 강원 화천군수 : 산천어 구이용 반건조 제품이 되겠습니다. 바닷가에서 생산되는 임연수어보다 맛이 담백하고 꼬들꼬들하고 상당히 좋습니다.]

A variety of menus were also presented inviting celebrity chefs.

From freshly grilled and steamed Sancheoneo to crispy and deep-fried, the spicy Maeuntang Sancheoneo makes you drool.

There is also a menu that will captivate the taste of young people.

There is also a wide variety of varieties, from burshetta with various vegetables and wild fish in a baguette, to pizza with salty cheese.

[김기현 / 산천어 메뉴 개발 쉐프 : 비린내와 잡내를 잡았고 향신료도 조금 들어가서 조금 더 젊은 층에 친숙한 음식이 될 것 같습니다.]

How many people know about your product is the key to promoting consumption.

Hwacheon-gun plans to focus on securing various distribution networks, such as home shopping, YouTube channels, and online marketplaces, as few tourists visit the area due to the festival’s cancellation.

This is YTN Sungwook Hong.

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