[알려줘! 경제] Thanks to BTS? Because of BTS? … Cry and laugh, great success

Hot public offering market this time ’60 trillion ‘

Last week, the most important keyword in the capital market was “public offering stocks.” This is because more than 60 trillion won were invested in the initial public offerings of ‘Kakao Games’ on September 1 and 2.

The public offering surprised financial markets in several ways.

First of all, the application amount for the public offering is 59.5 trillion won. SK Biopharm has been the largest among the public offering funds so far. 31 trillion won. Before that, big companies like Cheil Industries and Samsung Life Insurance, which were unmatched by Kakao Games, had never raised enough money.

Another interesting thing is that the brokerage market was crowded with applicants. There was a case of waiting a few hours after removing the number tag, but this was a phenomenon that was not seen after online transactions and subscriptions became possible.

It is said that there were many people who created the account for the first time. Also, it is said that there were many applicants aged 70 and over who were unfamiliar with opening a non-face-to-face account with a smartphone.

BTS is coming … What is the value of a highly successful company?

Another incident that affected the public stock market took place that same day. Submitted a request for a public offer. As you know, it is the agency that raised BTS.

Big Hit offered a sale price of 100,000 to 135,000 won per week. In this case, the corporate value (market capitalization) of is up to KRW 4.8 trillion.

I once said that during Big Hit’s listing projection, Big Hit’s corporate value is more than that of the three major agencies put together, and is much higher than that of big construction companies like E-Mart, Hyundai E&C. and Daelim Industrial.

In financial markets, there is a story about whether corporate value is too high. One of the reasons is that the public offering price is too high, considering the consideration of ordinary investors by discounting 20-30% when making a public offering. That is why institutions are busy and even predict that only private investors who are not aware of them will participate, but this is a trendy prediction, and given the public offering market that seems to be ‘overheating’, it seems that we must see what will actually happen.

What is the future of BTS Raised?

Indeed, from an investor’s point of view, it highlights the anxious side that holds back Big Hit’s allure. The most fundamental question is the doubts about the future of. (Not the future of BTS!)

He has elevated an artist named BTS to a global player, but for this to be properly evaluated from a company evaluation point of view, it is necessary to be able to develop an artist no less than BTS. It will not be easy. From this point of view, it is not an exaggeration to say that the ‘challenge as a company’ starts from now on.

Many public apps also take into account the concern that “dependency on BTS is too high.” One of them is that the enlistment of the members in the army was written directly in the report. The first member ‘Jin’, who has to go to the military, has included the phrase “You can postpone enlistment until the end of next year (2021)” in the investment notes.

BTS surpassed Corona! Big success!

It’s not just the anxious side. The most striking thing is that Corona 19 did not affect him significantly and he performed strongly. The biggest activity for artists like BTS was overseas concerts, thanks to the emergence of a new source of income after the broadcast of Corona 19 made it impossible to do this at all.

According to Big Hit’s report, concert revenue for the first half of the year was 1.5 billion won, down from 1% from last year, but conversely, album sales revenue nearly doubled from the year. past. So we got a ‘savings’ of just $ 30 billion in overall sales.

After online music sales became popular, fans buying actual albums have disappeared, but the atmosphere in which fans enjoy holding albums of their favorite groups has recently been revived. If this continues after Corona 19, it will inevitably have a positive effect on expanding the income stream.

What is the value of Bang Si-hyuk’s stake?

Founder Bang Si-hyuk owned 12 million shares and 43% owned. Even after the public offering, CEO Bang Si-hyuk is likely to hold a stake of around 33%.

As for public offer applicants, the maximum amount is 1.6 trillion won.

How much did the members have? Not long ago, CEO Bang Si-hyuk said that he gave 478,000 equal shares to his members. In terms of the public offering price, it is about 9.2 billion won per person. You can have other shares of shares through stock options or employee shares, but only from what has appeared so far.

The company’s public offering will take place in October. From the perspective of traditional industries, it can be difficult to understand the corporate value of, but it seems to be an opportunity to see that the value of the culture industry is so highly valued.

Also, is there any credit for spreading K-pop to the world? We hope to take a leap forward with the disclosure of this company.