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This is a phrase contained in the late President Chun-Ho Shin’s book, “A man with philosophy is happy.” ‘Ramen Giant’, founder of Nongshim, President Shin Chun-ho, is the protagonist who introduced the world to the spicy taste of ‘Shin Ramyun’. After becoming president in 1978, he has made Nongshim a global company for more than 30 years.
Throughout his life, President Shin has quenched the hunger of Koreans through ramen. In particular, the Korean ramen market is assessed to have laid the foundation for global recognition by predicting that ramen’s self-developed technology will remain intellectual property in the future and lead research and development.
When it was founded in 1965, he entered the ramen market and said, “Ramen in Korea should be a different staple food than Japan, which is a convenience food, and therefore it should be a substitute food that is inexpensive, suits our tastes “. and has enough nutrition “.” It will be able to play an important role in the solution, and there is a national movement to encourage marriage, so the business outlook is bright, “he said.
He also emphasized that at the beginning of the foundation, we will make ramen with our own hands, saying, “You can only go far by yourself. The ramen that Koreans love should be made with our own hands.” Because of this, President Shin has created an R&D department separate from the company establishment. He also ordered: “Don’t be left behind in the R&D competition, even if you don’t know anything else.”
At the time of Shrimp Cracker’s development in 1971, he said: “It would be difficult for our engineers to start from scratch, but the technology developed by our own hands will remain our intact intellectual property.” So Shrimp Cracker was developed using 80 units of flour in a 4.5 ton truck.
Shin Chun-ho, the master of naming, the importance of the brand brought by failure
President Shin is also famous for his brand naming skills. At the 1986 Shin Ramyun launch, Chairman Shin said in front of the executives, “It is not my intention to sell ramen using my last name. It is very concise, so I will make it ‘very good’.”
It was in the failure of ‘Jajangmyeon’ in 1970 that President Shin opened his eyes to the importance of the brand. ‘Jjajangmyeon’, the first jajang ramen in Korea, was introduced after a 7-month development period after inviting a celebrity chef to learn how to cook.
However, consumers who were not satisfied with the low quality of the MeToo products, which had been improvised under a similar name, began to ignore Jajang Ramyun entirely, and in the end, Nongshim’s Jajangmyeon disappeared. At that point, Chairman Shin realizes that product quality is also important, but a clear differentiation strategy is important as a brand that cannot be imitated.
President Shin Chun-ho’s genius was reflected in Nong Shim’s successive hits, such as Anseongtangmyeon, a combination of ‘tang’, which is a famous organic bowl, or chapaghetti, a combination of jajangmyeon and spaghetti, and the crunch of shrimp. inspired by the pronunciation of a young daughter.
And President Shin’s latest job is corn crackers. President Shin said, “There are shrimp crackers, potato crackers, and sweet potato crackers that emphasize raw materials, and this product is no different, so corn crackers are better.” And the corn cracker launched in October of last year, and it became a hot enough topic to cause a stock-out crisis.
Shin Ramyun Original Pioneer ‘K-Food’ Shrimp Cracker
Nongshim posted overseas sales of $ 990 million, a record last year. Nongshim first exported ramen in 1971, six years after it was established. Currently, Nongshim supplies ramen made by Nongshim to more than 100 countries around the world. From the highest peak in Europe to the southernmost point of South America.
Before large-scale overseas exports in the 1990s, Chairman Shin said, “We will take the Nongshim brand overseas as it is. Let’s not refine the spicy taste or change the packaging design.” It is to transmit to the world. “Emphasized.
President Shin has continued his passion for taste throughout the business period. In 2010, the research company also said: “Food is an era in which only luxury items are sold. We need to make products that can satisfy the most demanding consumers.”
The following year, Nongshim released Shin Ramyun Black premium ramen. Shilla Ramyun Black overcomes the adversity of early regulations and production disruption, rising to ‘World’s No. 1 Ramen’ according to the New York Times last year. In his book, “A Man with Philosophy is Happy,” President Shin said, “Looking back, I have been packing very hard from the beginning. I struggled with the dough and worked hard next to the cauldron in mid-summer. I did it with my own hands, so I made it with my own name, so I made it with my own hands. All snacks are like my kids, “he said.
At the same time, he was proud of the employees who had been working with him. President Shin said, “I am very proud of our Nong Shim family” and “Let us go into the world with the valuable experience and strength that we have accumulated, proudly with pride, with a pure and honest farmer’s heart and with common sense.” on a mission for food in our hearts. “Said.
