Job search rules have changed: this is how you hire


The number of job seekers is at historical levels.

At the same time, due to shelter-in-place restrictions due to Covid-19, the rules on job search have changed.

For those who have been laid off, abandoned or displaced amid the coronavirus pandemic, getting a new job will be a challenge, but there are ways to stand out, experts say.

Here’s how to get a recruiting manager’s attention as competition for vacancies heats up.

Sharpen your skills

Consider the type of role you want and the steps you can take to get there.

Job seekers should take advantage of the numerous online classes and training available to strengthen their application, advised Michelle Armer, director of personnel at CareerBuilder.

“In some cases, economic recessions provide an opportunity to continue education and development,” he said.

In fact, there are many options for free and low-cost skill development courses on offer due to the pandemic.

Your resume and LinkedIn profile should include these skills or certifications, as well as other accomplishments that demonstrate success.

“Not only say what you did, but the value you brought,” said Blair Heitmann, a career expert on LinkedIn. “That’s really what a hiring manager is interested in.”

Network, network, network

It is still true that “the best way to find work is through networking,” said Ivan Misner, founder of Business Network International, a global networking organization.

In today’s climate, that means calling close acquaintances or emailing more distant connections.

“Most people are more than willing to spend a few minutes helping someone,” Misner said. Get into the prepared conversation with questions and look for specific information that can help, he advised.

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Work to get a presentation at the company you’re interested in, or at least some material that might give you an advantage, Misner said.

“Get into the right mindset,” he warned. “You cannot show despair.”

Polishing your presence on social media

With almost all interactions now online, the way you present yourself on social media is increasingly important.

“Prospective employers will use digital platforms to learn even more about you in advance than before,” said Jill Tipograph, co-founder of professional training firm Early Stage Careers in New York. “Make sure your presence is pristine and memorable in a good way.”

According to a CareerBuilder study, approximately 70% of employers use social media sites to search for job candidates, and of those who do, 43% said a candidate’s social media content influenced their decision. to hire them.

“If used wisely, social media can help you stand out and show skills or interests that don’t fit a resume,” said Armer of CareerBuilder.

On the other hand, have nothing that can stop a hiring manager, like nasty comments or complaints about a former job or boss, Armer added. The same CareerBuilder study also found that 57% of employers found content that made them not extend a job offer.

Master the video interview or virtual racing fair

Even before the pandemic, hiring managers conducted fewer in-person interviews, and that is even truer today.

To present your best self about video, test your lighting, sound and background beforehand, Heitmann of LinkedIn said.

“Try to have the camera at eye level and find an aesthetically pleasing background with no bed behind you.”

Then, dress like you would for a face-to-face meeting, he said, even his shoes.