[ad_1]
Greece was one of the countries that flew high in 2020 according to the internationally renowned magazine Μonoculum and its annual survey. In fact, on the cover of the magazine, the Greek flag flies first, along with those of South Korea, Switzerland, Japan and Germany under the title: “the superstars of soft power.”
Monocle, which circulates in every country in the world, is shaping trends and is considered a form of great influence, is led by Tyler Bruhl, former founder of Wallpaper and columnist for the Financial Times.
The director of Tyler Brule was in Athens these days and spoke with SKAI about the footprint that this year leaves but also about the opportunities it creates for our country.
“One of the things that we have seen and are very interested in the prospects of the country is the return of the diaspora. One of the things that we noticed in summer when we visited the country but also in autumn was that there are Greeks who return from London, who have returned from Melbourne, who return from Berlin and do very interesting things in Greece. So that was one item. Then there is the evolution of the things themselves. And one of the most remarkable things that we have seen in the recovery period is that Greece was in a very difficult position for quite some time. But one problem that our authors noticed when they came to Greece is that the country works, it is constantly evolving, it is working. “
Continuing, Tyler Brule said:
“One of the things to keep in mind in a country that is doing well is this ‘Made in’ item, which does not necessarily mean that it is designed or manufactured in Greece. There are many others that are ‘made’ in Greece. For example, the digital transformation of your country is a big topic of discussion in many parts of the world. But I also think of other elements of “soft power” when I buy something on the shelves of a grocery store or on the shelves of a store. wine produced in Greece. A trousers or a T-shirt that I wrap around my shoulders, or a towel. These are all important elements for us at Monocle to assess a country’s footprint on the “soft power” and “Made list. in “plays a crucial role.
source: skai
[ad_2]
