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In a dozen questions from marketers and consumers about click shop method The Attica Regional Chamber Council responds and gives instructions with details of restrictions that will apply to clothing, footwear and bookstores, as well as how to serve consumers with in-store appointments.
What details are mentioned in an advertisement:
1. What is the main characteristic of clicking on the store?
They are purchases within the store by appointment. From the “purchases abroad” the “purchase within” will be allowed with the customer normally entering the store by appointment and buying the item they have chosen, having the opportunity to try it.
2. Will the customer be able to choose any product they want?
The consumer will be able to choose the product they want to buy and can “reserve” it either by phone or online, while they can try anything else they choose before buying, but limiting their stay in the store for the allotted time.
3. Is it allowed to test the products with the click in the store?
Yes, pre-purchase testing will be allowed, thus minimizing the hassle of exchanging it. Lack of testing was one of the reasons consumers avoided buying clothes and shoes with a click compared to other product markets, which do not require testing.
4. Will the consumer be able to change the product?
Yes, but strictly by appointment. The consumer will be able to change the product and pick up another. All consumer warranty and return rights remain valid.
5. Will you be able to pay in cash?
Yes, with the cash limit of 500 euros, which is allowed. It is an added advantage of clicking in the store compared to clicking away, which works almost exclusively with cards and electronic banking. It is observed that clicking on the store facilitates the transaction process, since the consumer, if they enter the store, will be able to pay with the traditional method at the cash register.
6. Will there be restrictions?
Of course, depending on the area of the store and the number of employees, appointments should be scheduled to avoid overcrowding. Waiting for customers inside the store, other than those who have a scheduled appointment, will be prohibited. Regarding the maximum number of people allowed per store, the following is provided:
• In stores of up to 100 square meters a total of 4 people is allowed, that is, employees and customers.
• In stores of more than 100 m2. 4 people are allowed, plus 1 person for every 25 square meters. for the surface greater than 100 meters.
7. Will there be time constraints?
Yes, after all, the goal of every business is the fastest possible customer service in the shortest amount of time, which will include getting in, testing the product, paying, and leaving the store.
8. Will the new purchase method be applied to all discounts?
The duration of the application of the new method will depend on the health data. The commercial world is waiting for the winter discounts to sell the winter items and will try to ensure all the necessary protection measures and the rules of operation of the click in the store.
9. Will all commercial stores be allowed to click on the store?
No, it has been clarified that initially clothing, footwear and bookstores, which have been the most affected by the pandemic, will be allowed. All other stores will continue to operate with one-click discounts.
10. Will the store be allowed to click also in large shopping centers?
Click in shop can be applied in shopping centers only for clothing, footwear and bookstores, as long as there is a check at the entrance for the time spent in the shopping center.
11. Will the businesses that will operate with the click in the store still be considered affected?
Yes, very clearly. Especially for the two months of January, February, it has become clear that the regulations apply to rents, suspensions of employment contracts, checks, repayable advances, while fixed expenses will be subsidized.
