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The market moved in time with Black Friday and the pandemic in the US, and most of the chains created additional rules for consumers.
From Walmart to Best Buy, retailers have adapted Black Friday shopping to pandemic conditions this year, with some of them wearing orange vests for employees to “regulate” store traffic and measure the temperature of the store. client. and offer merchandise as readily available ready-to-use options, such as toys, bicycles, and kitchen appliances, to discourage consumers from walking through store aisles for long periods of time.
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Most retail chains closed this year for Thanksgiving, recognizing the difficulties their employees have experienced during the pandemic.
Walmart reopened its stores today at 5:00 a.m., directing consumers to turn right as soon as they enter the store and walk the main aisles to shop before paying at the checkout, surrounded by plastic dividers. .
Best Buy also opened at 5:00 am, and a little later Target, which introduced the cashless payment solution at the till, while doubling the parking spaces for the contactless car collection services it offers. for this holiday. period.
Photos: Black Friday in the US
Traditionally, the day after Thanksgiving marks the beginning of the festive shopping season in the US, where retailers offer deep discounts and significant profits. However, this year, which has been marked by the coronavirus, large chains, from Target to Kohl’s to Walmart, have been launching Christmas promotions online since October, in an effort to attract as much attention as possible. before those who want to buy for the holidays.
Overall, the National Retailers Federation (NRF) predicts that retail sales in the US during the holiday season will increase by 3.6% to 5.2% compared to 2019, with a total of 755, 3 billion. with $ 766.7 billion. In the previous five years the average annual growth was 2.5%.
A Walmart spokesperson said the world’s largest retailer did not have its traditional “super deals” in stores this year. However, while health experts around the world are urging people to stay home and shop online, Walmart has kept some special offers just for consumers who visit its stores. The company representative declined to comment on these offers.
Lindsay Cox, 43, of Tomasville, North Carolina, said she noticed that the price at which Walmart sells some products in the store was lower than on Amazon.com. However, he stated that he has no intention of visiting a company store today. “I have no reason to go to the store right now,” he told Reuters. The money saved in this way is not worth it if there is a possibility that she or her family will be exposed to someone who has been infected with the coronavirus, she said.
More than half of consumers in the US predict they will shop online today, although 75% of shoppers take advantage of seasonal discounts, which began earlier this year, according to a survey by Adobe Analytics. However, 55% of consumers reported that Black Friday weekend discounts seem less significant due to promotions prior to that date, according to Adobe.
Adobe expects total Thanksgiving sales to be below $ 6 billion, while Black Friday sales will exceed $ 10 billion. The volume of payment transactions in Britain for Black Friday fell to 11 a.m. GMT by 13.2% compared to last year, according to initial data from Barclaycard, with non-essential product retailers remaining closed and many businesses industry to offer online discounts throughout the month.
According to Barclaycard, with transactions amounting to nearly a pound for every three pounds spent in the UK, the end of the second national lockdown on December 2 is expected to lead to a jump in trade, outpacing Black Friday.
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