[ad_1]
Are we more or less informed after the first wave of the new coronavirus? What do we think of the vaccine? How has our consumer behavior changed after two crashes? As for the second compared to the first in spring, is there anything that has changed in our actions and perceptions?
“Restrictions on the movement of citizens and the operation of stores on this occasion resulted in different attitudes and behaviors of citizens with respect to the spring of 2020,” he said in statements to the APE radio station MPE, “Agency 104.9FM ”Dr. Marina Psiloutsikou, member of EDIP, Athens University of Economics and Business, responsible for the design and implementation of the research.
RELEVANT ARTICLES
The specific research was based on a sample of 3,571 observations, participants of all ages from all over Greece of different socioeconomic profile and aimed to “investigate the main differences between the first and second blockade, the coherence of citizens towards the measures for the coronavirus, their feelings, to verify their degree of information and their trust in interest groups “, but also to describe the” general behavior of the consumer in this particular condition after the experience of the first blockage “, explains the researcher.
A key question was to know if the “changes” in society were consolidated: “It was important to see what the differences were and if they became permanent, if the forced adoption of methods of communication and distance transaction led to a different attitude towards them” he adds. Mrs. Psiloutsikou. He even explained that another objective was to show the result of the second confinement in something more special, in the annual ‘battle’ of consumers of Black Friday “that for the first time was transferred entirely online, in conditions of economic challenges and uncertainty while the country goes through the process”. an extremely limited period of public consumption, and for some species I have eliminated ”.
Coronavirus: Personal “management” and trust in … me
In general, the majority of respondents comply with the restrictions imposed during the confinement: 68% keep a distance, 86% wear a mask and 90% send an SMS, while “58% of Greeks leave from home when this is necessary “, analyzes Ms Psiloutsikou, adding that” women show a little more consistency while older respondents are significantly more consistent. ” As for essential … health accessories, 63% of Greeks choose a cloth mask and one in three use a non-surgical, non-surgical version.
The availability of information on Covid-19 is reduced compared to April 2020, as well as confidence. “Less than half (38%) are informed daily, while almost one in ten is not informed at all,” notes Ms Psiloutsikou. The percentage who trust the bodies involved is lower, without differentiation between sexes or place of residence. The biggest drop is shown by trust in the state with a percentage of 39% compared to 57% in April 2020, while the percentage of those who trust … in themselves remains unchanged: 85 out of 100 Greeks give a vote of confidence especially in your own perception.
Coronavirus: the “vaccine” factor
With the evolution on the subject galloping, according to specific research by the Athens University of Economics and Business, 63% of Greeks consider it possible that the vaccine will be available in the first semester of 2021 “while 42% of citizens intends to get vaccinated. “
Vaccination and vaccination “are perceived more positively by women and the elderly,” explains Ms Psiloutsikou, while the possibility of offering a choice between vaccines from different companies “will work in an encouraging way for those who are already positive. in this regard, inhibiting for those who already have reservations ”, analyzes the head of the investigation.
“Fear of side effects and doubts about its effectiveness are the main reasons for doubts about vaccination.” However, one in three people in the population believes that the vaccine should be mandatory for everyone. “
Online consumption amid the coronavirus
The “online” is here to stay after the first blockade, 42% of Greeks tried teleconferencing, 33% bought in commercial stores, 14% made transactions with the State, while 13 out of 100 proceeded to online purchases in the supermarket. . “More than half even intend to continue some or some of these activities after the closure ends,” explains the person responsible for planning and implementing the investigation.
“One in two are familiar with online shopping / activities and find it easier, faster and more useful.” 25% feel more comfortable, 19% find it more reliable and 16% more fun than they thought before, while one in three (37%) intend to use the clickaway service, if it is offered, “adds Ms Psiloutsikou.
Finally, in terms of their personal health, at least one in four has differentiated their behavior due to covid-19. Thus, Greeks in Lockdown have canceled or postponed examinations (25%), treatments (11%) and visits to the dentist (26%), have avoided going to the doctor for mild symptoms (22%) and have started or increased the consumption of vitamins (23%). It should be noted that their behavior in the above has changed a little more women as well as older people …
Also interesting is the X-ray of the last … “escape” before the second incarceration, which was massive: “At least one in two left the day before the looting in their area, either to go shopping or to see friends and family. One in two (56%) said they “needed to go out” while one in three (36%) said they “needed to do some shopping” while only 15% thought it was possible to transmit or contract the virus day, “according to the research findings.
“Are we going to Black Friday 2020?”
And yet, in the end, the Greeks did not “pop” into the electronic markets during the discount day of the “foreign” regime “now”. Specifically, citizens made purchases on Black Friday 2020 at a rate of 36% -34.3% in 2019- while average spending also increased slightly, to € 229 from € 216 last year.
More fans of … female gadgets and … male domestic cats in 2020. Women spent € 196 this year, consistently less than men, whose average spending amounted to € 280. Regarding the type of purchase, “women prefer clothing and footwear (69%), cosmetics and personal care items (39%) while men prefer electronics (48%), clothing and footwear (47%),” he explains. . Mr. Psiloutsikou. Also impressive is “the increase in purchases in electronics for women by 30% compared to 14% in 2019 and in household items for men by 19% compared to 7% in 2019,” he adds.
3/4 the Greeks said they were satisfied
One more year, the maximum discount rate with which the Greeks bought that day did not come close to the ‘stratospheric’ figures abroad since it did not exceed 43% on average, although the Greeks seem to be … satisfied with that . “The discount rates are not really equal to the rates traditionally associated with Black Friday internationally, but one in two (46%) bought and, in fact, mainly products of this season while only one in six bought mainly stock products “. said Ms. Psiloutsikou.
Half of Greeks before going shopping this year “used a platform to compare prices and offers” (website “psachtiri”), while one in three consumers had not made a budget before Black Friday 2020. In the another, only one in six Greeks eventually spent more than they had budgeted, with Greek stores being the most popular option (63%). “A total of three out of four Greeks said they were satisfied with their purchases on Black Friday,” explains the researcher.
Most Greeks, however, were not convinced of the potential purchases presented as … “opportunities” and eventually resisted the lure of the publicity storm: “of those who did not buy, 58% did not need to buy something, one out of three (33%) said that they did not have or did not want to allocate money and one in four (23%) that they did not find good enough offers ”, says the head of the investigation.
[ad_2]
