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Tom Hanks, Dwayne Johnson, Oprah Winfrey and LeBron James hold the most credible views on political and social issues, according to a new US poll.
NBA star LeBron James is believed to have gone out of his way to raise awareness and mobilize the general population, as well as Generation Z voters, about the need to stand in the US presidential election. And have the most credible opinions between them. Black voters.
Research examining the link between entertainment, influence and politics prior to the November 3 US election was conducted by Whitman Insight Strategies and MRC Data in collaboration with DISQO.
The poll, conducted from October 8-13, involved 1,103 potential voters (48% male, 52% female) in the United States from October 8-13.
The new poll was conducted at a time of division in the United States, both culturally and politically, as elected leaders battled pandemics and demands for racial and social justice in the context of a hot election cycle. It also comes amid widespread, if not unprecedented, celebrities announcing who they support in elections.
Researchers from Whitman and MRC Data asked voters to identify which personalities they trust the most, as well as which celebrity issues such as COVID-19, tribal justice, healthcare, Climate change, women’s rights, income equality, and gender equality. the LGBTQ community.
Overall, 12% of voters reported that a representative from the entertainment industry or an athlete influenced their thinking about the election.
Influence is highest among Black voters (28%), Hispanic / Latino voters (20%), the LGBTQ community (17%), and Gen Z and Millennials (17% each age group).
In terms of party voters, Democratic voters are more likely to be influenced by athletes or recreationists than Republican voters at 17% and 9%, respectively.
Of US voters overall, 36% said LeBron James did the most to raise awareness and motivate citizens about the elections. Taylor Swift came in second with 13% of those surveyed who believe she has done more to raise awareness and encourage citizens to vote. They are followed by Oprah Winfrey with 9%, Dwayne Johnson with 6%, Cardi B., Beyonce and Colin Kapernick.
LeBron James (22%), Taylor Swift (18%), Beyoncé and Cardi B (8%) influenced Generation Z voters.
Taylor Swift’s positive influence on voters comes during a year in which the singer-songwriter consistently uses her influence (87.3 million Twitter followers) to speak out on political issues.
Answering the question of who is the most trusted figure in political or social affairs in America, Tom Hanks ranked first among voters of all ages with 49%. They are closely followed by Johnson with 45%, Winfrey with 38% and James with 32%.
The percentages are roughly the same when Democratic voters respond, Winfrey ranking first with 55%, followed by the Hanks with 53%, Johnson with 47% and James with 44%.
Answering the same question, Gen Z voters say they view singer and actress Zendaya as the most trusted figure at 59%, followed by Beyonce at 56%, Johnson at 51%, James at 43%, Winfrey at 40. % and John Legend with 40%.
Black voters trust LeBron James 67%, Winfrey 55%, Kapernick 54% and Legend 53%.
LGBTQ voters find Lady Gaga (45%) most credible, followed by Winfrey (43%), Johnson (37%) and Beyoncé (36%).
LeBron James said that attracting black voters was his main goal as the election campaign approached. In a New York Times article, the Los Angeles Lakers superstar said he would focus on the More Than a Vote voting organization to fight systemic racism at the polls.
The poll also showed that fans of certain artists approved of their speeches on the topic of elections: Lizzo (74%), Cardi B (73%), Billie Eilish (70%), Beyoncé (67%) and Ariana Grande (63 %). ). Leonardo DiCaprio’s early appearance at the polls and the relevant post on social media turned out to be the most “impressive” content for fans related to the election. Relevant posts from Beyoncé, Dwayne Johnson, Carrie Washington, and LeBron James also made an impression.
The first poll conducted by Beyoncé on October 1 and the Instagram post shared with her 155 million followers proved to be the most influential among Gen Z voters, with 80% saying they were encouraged to vote.
Survey participants were also asked who was “doing the right thing” on issues like voter turnout, COVID-19, tribal justice and climate change. In all categories, Joe Biden is at the top and celebrities are closely following him in all categories except climate change.
Source: ΑΠΕ-ΜΠΕ
