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Coronavirus – All the news: Are we more or less informed after the first wave of Covid-19? What do we think of the vaccine? How has our consumer behavior changed after two crashes? As for the second compared to the first in spring, is there anything that has changed in our actions and perceptions?
«Restrictions on the movement of citizens and the operation of stores on this occasion resulted in different attitudes and behaviors of citizens compared to spring 2020“Said speaking on APE BPE radio station,” Agency 104.9FM “Dr. Marina Psiloutsikou, member of EDIP, Athens University of Economics and Business, responsible for the design and implementation of the research.
This research was based sample 3571 observations, participants of all ages from all over Greece with different socioeconomic profiles and who aim to “explore the main differences between the first and second block, the coherence of citizens towards the measures, their feelings, to verify their degree of information and their confidence in the interest groups “, but also to register the” general behavior of the consumer in this particular condition after the experience of the first emergency shutdown“Explains the researcher.
A key question was to check if the “changes” in society were consolidated: “It was important to see what the differences were and if they became permanent, if The forced remote adoption of communication and transaction methods also led to a different attitude towards them.Ms. Psiloutsikou adds. He even explained that another goal was to show the result of the second emergency shutdown in something more special, in the annual ‘battle’ of consumers of Black Friday “that for the first time went entirely online, in conditions of economic challenges and uncertainty while the country goes through a period of extremely limited public consumption, and for some species eliminated “.
Covid-19 personal “management” and trust in … me
In general, the majority of respondents comply with the restrictions imposed during emergency shutdown with t68% to keep their distance, 86% to wear a mask and 90% to send SMS, while “58% of Greeks leave home when necessaryMs Psiloutsikou analyzes who adds that “women show a bit more consistency while older respondents are significantly more consistent”. As for essential … health accessories, 63% of Greeks choose a cloth mask and one in three use a non-surgical, non-surgical version.
The availability of information on Covid-19 is reduced compared to April 2020, as well as confidence. «Less than half (38%) update daily, while almost one in ten is not updated at all“Points out Ms Psiloutsikou. The percentage who trust the bodies involved is lower, without differentiation between sexes or place of residence. Trust in the state shows the largest drop with a percentage of 39% compared to 57% in April 2020, while the percentage in terms of confidence has not changed … themselves: 85 out of 100 Greeks give a vote of confidence especially in their own perception.
The “vaccine agent”
With developments on the subject galloping, according to specific research from the Athens University of Economics and Business 63% of Greeks consider it possible that the vaccine will be available in the first half of 2021 “while 42% of citizens intend to get vaccinated. “
Vaccine and vaccination “view women and older people more positively“Explains Ms Psiloutsikou, while an opportunity to offer a choice between vaccines from different companies” will work encouraging for those who are already positive towards it, inhibitory for those who already have reserves “, analyzes the head of the research.
“Fear of side effects and doubts about its effectiveness are the main reasons for doubts about vaccination.” However, one in three people in the population believes that the vaccine should be mandatory for everyone. “
I consume online
The “online” has come to stay later during the first emergency shutdown 42% of Greeks tried teleconferencing, 33% bought in commercial stores, 14% made transactions with the state, while 13 out of 100 proceeded to buy online from the supermarket.. “More than half even intend to continue some or some of these activities after the end of emergency shutdown”Explains the person responsible for the design and execution of the investigation.
“One in two is familiar with online shopping / activities and finds it easier, faster and more useful. 25% feel more comfortable, 19% find them more reliable and 16% more fun than they thought before the confinement and one in three (37%) they intend to use the clickaway service, if offered, “adds Ms Psiloutsikou.
Finally, in terms of their personal health, at least one in four has differentiated their behavior due to covid-19. So the Greeks in emergency shutdown they have cancel or postpone exams (25%), treatments (11%) and visits to the dentist (26%), avoid visiting a doctor for mild symptoms (22%) and they have started or increased the consumption of vitamins (23%). It should be noted that their behavior in the above has changed a little more women as well as older people …
Also interesting is the X-ray of the last … “escape” before the second incarceration, which was massive: “At least one in two left the day before the looting in their area, either to go shopping or to see friends and family. One in two (56%) said they “needed to go out” while one in three (36%) said they “needed to do some shopping” while only 15% thought it was possible to transmit or contract the virus day, “according to the research findings.
“Are we going to Black Friday 2020?”
And yet, in the end, the Greeks did not “pop” into the electronic markets during the discount day of the “foreign” regime “now”. Specifically, citizens made purchases on Black Friday 2020 at a rate of 36% -34.3% in 2019- while average spending also increased slightly, to € 229 from € 216 last year.
More fans of … female gadgets and … male domestic cats in 2020. Women spent € 196 this year, consistently less than men, whose average spending amounted to € 280. Regarding the type of purchase, “women prefer clothing and footwear (69%), cosmetics and personal care products (39%) while men’s electronics (48%), clothing and footwear (47%)Explains Ms. Psiloutsikou. Also impressive is “the increase in purchases in electronics for women by 30% compared to 14% in 2019 and in household items for men by 19% compared to 7% in 2019,” he adds.
Three out of four Greeks said they were satisfied
For yet another year, the maximum discount rate with which the Greeks bought that day did not come close to the ‘stratospheric’ figures abroad as it did not exceed t43% on average, even if the Greeks seem … to be happy with it. “The discount rates are not really equal to the rates traditionally associated with Black Friday internationally, but one in two (46%) bought and, in fact, mainly products of this season while only one in six bought mainly stock products “. said Ms. Psiloutsikou.
Half of Greeks before going shopping this year “used a platform to compare prices and offers” (website “psachtiri”), while one in three consumers had not made a budget before Black Friday 2020. In the another, only one in Six Greeks eventually spent more than they had budgeted, with Greek stores being the most popular option (63%). “A total of three out of four Greeks said they were satisfied with their purchases on Black Friday,” explains the researcher.
Most Greeks, however, were not convinced by the possible purchases presented as … “opportunities” and eventually resisted the lure of the publicity storm: “by those who did not make purchases 58% did not need to buy anything, one in three (33%) said they did not have or did not want to spend money and one in four (23%) they did not find good enough offers ”says the head of the investigation.
Source: ΑΠΕ – ΜΠΕ
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