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LG’s smartphone business is not where it was five years ago. A series of mistakes and intense competition from Chinese companies have led to its darkness. Now the company is trying to launch its most interesting LG Velvet smartphone for a long time. It is the first smartphone with a new design and name and, most importantly, an advertising campaign worthy of Chinese companies. The new device will be officially announced on May 7 and will replace the G series.
First off, the latest LG phones were great. They may not have had much to look forward to, but they were no different than any other flagship on the market. If you thought it wasn’t good, it’s because the company doesn’t mind emphasizing you. As it is indifferent to emphasize the double screen accessories that practically make the phone a Microsoft Duo. So one reason why you don’t have an LG V60 in your hands is ignorance of the product’s existence. The other is the price.
In no way can you play with the prices of the Samsung / Apple category. Huawei realized this when it came to Europe, and OnePlus, which is firing people now that we’re talking, understands it. If someone has 900 euros, they will not receive a mobile phone that will do half in 6 months. HTC realized this when it was too late when other, much larger companies realized it earlier. The HTC U12 + is excellent. No one bought it. Excellent Sony Xperia 1. No one bought it. ZTE, a giant company backed by the Chinese government, has presented its new AXON 11 5G with the Snapdragon 765G at 382 euros. The other beast, Google, will bring the Pixel series this year with the same processor category and it sounds, unconfirmed, priced at $ 400.
Therefore, the price of the LG Velvet has leaked. The phone as we told you will come with the Snapdragon 765G and some flagship data like IP68, MIL-STD, wireless charging and others at KRW 899,800 (~ $ 730 / € 675). Given this price, you can probably guess the prices for Europe and the US. And we are sure you will also imagine, “everything will go wrong.”
The Snapdragon 765G is a good and capable chipset, but it’s still a mid-range processor. There are good smartphones on the market with the Snapdragon 865, like the iQOO Neo 3 and the Redmi K30 Pro, which are much cheaper than the Velvet. The SD765G is the processor of the Xiaomi Mi 10 Lite and the mobile phone is available in Europe for 350 euros.
We are confident that LG Velvet is an important step LG is taking to restart its smartphone business. However, we are telling you that from now on you will not resist the competition. While it comes with advanced features and a beautiful shape, we are confident that customers will consider the price before they see it.
The fact is that LG wants to present the mobile phone as a flagship, but we all know that it is a mid-range phone of the dozens on the market. A price higher than 400 euros is not justified.
Characteristics
The company has released several teasers on what to expect, but today we have a lot of leaked information about the first model. The information covers all the specifications except the details on the screen. Velvet has a basic 48MP main camera with OIS, an ultra-wide 8MP camera and a 5MP depth sensor. The main sensor is rumored to be the Samsung ISOCELL Bright GM2. On the other hand, inside the notch there will be a 16 MP sensor for selfies and video calls. Velvet has an on-screen fingerprint scanner, 8GB of RAM and 128GB of storage, expandable via microSD. It has stereo speakers and is IP68 certified for water and dust resistance, as well as MIL-STD rated for long-lasting data exposure. Its dimensions are 167.1 x 74 x 7.85 mm and it weighs 180 grams. The 4,300 mAh battery supports fast wired charging as well as wireless charging.
