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Pizza: The dominant home appliance industry that has entered all Greek families, after 155 years of uninterrupted presence in the country, is moving its production to neighboring Turkey.
«They are Pitsos. Limited“It was the motto of the company in recent years for the communication and promotion of all the actions that made one of the most iconic brand of Greek industry. A phrase that no Greek can say anymore, since the industry with a history of 155 years decided to implement the plan to move its production line abroad.
The plans of the German company that controls the company have been known for several years, no attempt has been made to prevent their exit. Pizza from Greece and the factory put a permanent “lock”, with hundreds of employees remaining in the “air”.
the Newsbomb.gr records how we got out of the iconic Greek industry from the national market andHistory of Pitsos that began in 1865 on Pericles Street…
Following in the footsteps of other industries
The globalization of the economy, especially from the 1990s onwards, led the large industrial units to take a large part of their production to Europe and Asia and the countries of the former Eastern bloc, apparently looking for the lower labor costs.
But it wasn’t just the “cheap jobWhat caused such developments. In particular with regard to Greece, the years of crisis They “hit” the industry and many emblematic companies of the country stopped their production and moved their units elsewhere.
Responsibilities obviously lie with the commercial shareholders themselves, as well as with the respective governments and local actors that were “trapped” in chronic ankylosis and it did not help to modernize the activities of the industries or to properly invest the profits.
This combination proved disastrous and caused the flight from Greece of industries with a long history. The flagship companies of the country, with a history of more than a century, They no longer have a production line here and the latest example is Pizza’s move to Turkey.
The chronicle of the “padlock” of Pitsos
The withdrawal of its production takes eight years Pizza Greece was prescribed and this course did not change, despite best efforts. Since April 2012 and the vote on the provision for the ratification of a commitment by the Greek State to Siemens, the countdown has essentially started. Although the German company was committed to implementing a high investment 60 million euros, which simultaneously resulted in 700 jobs, this investment was never made.
Although it was not mentioned in the text of the agreement, there was a belief, for most, that it was a matter of moving their factory. BSH from the Rentis area to Magoula Attica. In fact, the German company had already acquired the property, but it did not have the empty functions in its hands. The opposition of the local government, specifically the mayor George Abatzoglou, because the factory would be next to Thriasio Hospital, they recovered the investment and finally canceled it.
BSH reviewed their plans, proceeded to sell the plot while at the same time 2014 Siemens withdrew from the cartel BSH with the obligation to fulfill the commitment of the Greek State to remain with Bosch. Since 2017, the company had announced that its factory in Greece would close at the end of 2018.. The “padlock” was expanded and the latest ad claims that The decision to close the Pitsos factory will finally be implemented in early 2021. The Greek government is trying to warn the Germans, even at the last minute, but it seems difficult to change your mind. According to some sources, Development Minister Adonis Georgiadis has asked the company to review its position, while it is expected to raise the issue with Germany’s Federal Minister of Economy and Energy.
155-year history of the Greek company Pitsos
Back in the distance 1865 the Pitsou family kept a small shop in Pericles Street, in the center of Athens. There he manufactured and marketed small household appliances of the time, such as the gas stoves, the water coolers, the heaters and the oil heaters, while in the interwar years the family business moved to Ampelokipi. In Eslin Street The Pitsou family, the father and uncle of Apostolos Pitsos, who later turned the business into a nationwide industry, had a new start, but an accident that affected the father’s vision forced the young, then-apostle, to take the reins. .
The advent of electricity in Greece leads insightful Pizza to continue production “White appliances” which will then enter almost every home in the country. At the end of the decade ‘fifty The first electric refrigerators are manufactured, while electric kitchens – a registered trademark of the company to this day – but also assemblies televisions even three-wheelers. In the mid-70s we started working with Siemens and the gigantism of the business
Apostolos Pitsos and the arrival of the Germans
THE Apostolos Pitsos was born on June 29, 1918 and went to German school, which was then on the corner of Arachovis and Asklipiou streets. His classmate in third grade was the later Prime Minister George Rallis and actress Despo Diamantidou during the 1926-27 school term. After school he returned to Germany to the city. Oh, where he studied engineer. This was the “key” to later achieve the great agreements with Siemens and “take off” the Pizza.
In the years of war and occupation, there was no work and he found time to practice the violin, his great love, now perfectly playing Beethoven’s violin concerto (the only one that the composer composed for violin). The war just ended, and having now acquired the knowledge of his engineering studies, he gradually succeeded in transforming this small craft into industry that in the postwar years manufactured household appliances supplying all Greek households.
Siemens and Bosch with Pizza
Your collaboration Pizza with the Siemens started by the man who had taken the “reins” of the business from a young age. Apostolos Pitsos was the one who had the connections with Germany and agents of its industry, resulting in 1977 to do the big business that changed the course of business. Before this agreement, one had preceded big strike on pizza of about 1000 workers who were left in history for the cruelty with which he was treated by the authorities.
The acquisition by BSH was the first outside of Germany. Club Bosch-Siemens Hausgeräte GmbH bought 60% of the Greek company with Siemens SA Hellas to acquire the twenty%. The arrival of investors places the company that came to have on an upward trajectory more than 1400 employees. In 1989 the production of No Frost refrigerators began, while in 1994 it began to export kitchens to Scandinavian countries.
In 1996 the name of the company was changed to BSP SA (from the initials of Bosch, Siemens, Pitsos) and in 2002 in BSH Home Appliances SA. The company was now 50% controlled by Siemens and Bosch, while since 2014 the Bosch acquired a stake in Siemens and took full control. The last three years nothing differed regarding the possibility of building the new plant and the realization of the investment of 60 million euros, as a result of which the “lock” for the emblematic Pizza in Greece two months before the arrival of 2021.
Now, it may be … Pitsos, but he won’t be home anymore.
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