Get up with a new brand at TIF – Alexis Tsipras introduces it today

See you today in At 11 a.m., SYRIZA President Alexis Tsipras gives the internet, inviting officials and friends of the official opposition to coordinate at the same time throughout the country through their accounts on social media.

The reason for the Tsipras digital invitation, if Mrs.I remain enigmatic and diligently hidden, is none other than the signal change for Koumoundourou, as at least implicit through short videos that have been shown in recent days through Mr. Tsipras’ social media accounts.

With the Partial disclosure of the party leadership’s intentions towards the new brand., the universal values ​​”Freedom” appear on a red background, “Solidarity” inwith green background and “Justice” pwith a yellow background and “Equality” on a purple background, in reference to the slogans of the French Revolution.

In addition, in the graphics of the videos that edited by SYRIZA a star is distinguished by white lines, as SYRIZA’s original emblem was the five-pointed star, as a sign of unity, along with three flags waving: a red one for the classical left, one green for ecology, and one purple for popular movements.

The first touches on the traditional Koumoundourou’s “Corporate Identity” it took place last year on the eve of the quadruple elections, when green, blue and blue were added to the logo colors, visually and chromatically supporting the strategy. of the extension of the party.

At the same time, in promotions SYRIZA audiovisual materials The slogan “#for_all” has a significant place, with the official opposition investing in the “broad direction” of the party at its broadest level. your electoral hearings.

This political ambition, however, not confirmed by all the latest polls, in which New Democracy precedes difference of 20 SYRIZA units. It was the popular collapse of the official opposition that mainly imposed changes in the party’s public image, which began with the appointment of a new secretary, new communication staff and today a new graphic identity, in an effort to quickly reorganize the party’s political and social forces.

However, the fact that changes to the SYRIZA logo are systematically tried twice in the last two years suggests the need, partisan and social, by radical changes not only in the color palette of the party brand, but also in its central narrative, which Koumoundourou did not He has even managed to compose himself.