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Two women, two singers, a struggle that lasted for years, and a “war” that took place, starting, often deliberately from behind, for a statement, for a song, for a … dress! This is how you could describe your relationship, in a nutshell Annas vissi with the Despina vandi. A relationship, nonexistent on a personal level, at least until recently, was turbulent and that, after going through forty waves, provoked countless comments and divided a part of the domestic audience into two different fields, ended in a pill that even showed live.
Last night their coexistence in the television finale “Jparagraph the Two of Us», which was announced days ago, officially marked the end of the longest and most talked about controversy in Greek discography. At the same time, however, he demonstrated that behind everything that happens in show business, even in a space as small and limited as the corresponding Greek one, there is always a commercial objective.
«I will make you the newRecord companies used to tell young people that they discovered from time to time, aspiring to “hit” the heavy artillery of their competitors or relive the success of an artist they had mesmerized in the past. And in the golden age of the ’90s, when discography money was pouring in, CDs were selling like crazy and clubs were running non-stop seven nights a week, the promises were high and the stakes high. It is no coincidence that at that time some new pop-pop stars were “born”, some of whom confirmed expectations and lasted a long time, and others who disappeared in two or three seasons.
Among them was Despina Vandi, who as a young, pretty, ambitious and eloquent enough, for the repertoire they intended, seemed the ideal “Antidote” or even a promising “distraction” for the musical hurricane Anna Vissi. She had already had a successful career of many years but continued to constantly star in the Greek commercial repertoire. Vandi’s record take-off began in 1997 and was led by him. Φοίβο who emerged as the creator of most of the hits of the time. From their first joint album “Ten CommandmentsIt was obvious that this recipe is tying, while the record collaborations that followed confirmed the more optimistic expectations of those involved. In just three years they had managed to create a new national star who liked, sold, said so, both on the track and in interviews, and for the most part seemed to have room for improvement.
Somewhere in all this confusion of success, enthusiasm and youthful immaturity, Vandi made, in 1999, the famous cover statement “Vissi has been singing for 30 years and I am not 30 yetThat, in essence, was the one that unleashed the rivalry between the two singers but more among their fanatic audience. It was the moment when the fans of this particular repertoire were divided into two different camps, pouring oil on a fire that would burn for years despite the fact that the two protagonists of the controversy had never met. They hadn’t looked for it either …
This whole war, of course, served the interests of record companies and mainly consistently and profitably fed the lifestyle magazines that were all the rage at the time. The Vissi – Vandi duo played, for years, in almost every cover illustration, now looking like the leads of a daily television soap opera. Many of these episodes were fabricated. Others, of course, were built and built on actual occasions. Remember tons of ink was spilled the famous red dress Christian Lacroix that Vissi wore in a photo shoot for the cover of a women’s magazine and another similar one that was seen, some 24 hours later, on a track in Thessaloniki, released this time by Despina Vandi … But also for songs that seemed, appearances that matched , statements that as an implication of each other.
But the years passed, the Greek discography fell into a deep crisis, many lifestyle magazines closed, the tracks began to work by force two nights a week … In all this gloomy environment the maintenance of an artistic accountant was no longer beneficial for and little by little its visibility began to decline. Until the life that the two singers met under the same album, the Panic Records. Anna Vissi, overwhelmed by successes and experiences, and Despina Vandi, who had now acquired her own position and personal repertoire, had nothing to separate. Instead, there are many more that unite them. And it’s obvious that the people in charge of their joint record label have every reason to invest in a collaboration.
The two of them, however, as it seemed yesterday, are ready for something like that. And they sang each other’s songs and joked about the old women and combined their songs very harmoniously – they have a lot in common, after all, their repertoires – and they seemed to enjoy it too. They even exchanged a kiss on the mouth, referring to a similar earlier snapshot of Madonna with Britney Spears.. “It was an expected development,” someone with a marketing background would say. And he would be absolutely right!