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Don’t have time now?
After an inadvertently published press release indicated on Monday that Volkswagen could change the name to Voltwagen in the US, the group has officially confirmed the decision.
CNBC and USA Today saw a press release from the Volkswagen Group said to have been published on April 29, 2021. Volkswagen accidentally published them on its media platform for press representatives on March 29, 2021, but quickly recognized them as errors and removed them again.
The content of the statement was nothing short of revolutionary. Volkswagen plans to change its brand name to Voltwagen. The rebrand must apply to all electrified models sold in the United States. Voltwagen will run with a light variant of the blue brand, Volkswagen will stick with the dark blue. Otherwise, the combustion engines must keep the previous Volkswagen brand.
Electric blue, the new volt car. (Image: VW AG)
Public commitment to electric mobility
Nothing will change for VW’s shortened form in logo form. With the name change, Volkswagen wanted to make a “public company commitment to a future-oriented investment in electric mobility.”
Volkswagen’s US boss Scott Keogh makes it clear: “We could trade our K for a T, but what we are not going to change is our brand’s claim to build first-class vehicles for drivers and people of interest. everyone”.
News of the impending name change was received confused. It was mainly expected to be an April Fool joke at best. Initially, no comment was received from VW.
Volkswagen officially confirms the move
On Tuesday, Volkswagen decided to officially publish the press release. Couldn’t put the toothpaste back into the tube? This seems to confirm what has already been leaked.
According to this, Volkswagen of America will be renamed the Voltwagen of America in May 2021. The rebrand will take a few months, announces Voltwagen brand manager Kimberley Gardner:
“The tone of Voltwagen will run like a red thread through brand communication for our growing electric fleet and our combustion engines. Over the next few months you will see the rebrand at all consumer touch points. This is an exciting time for us and we will do everything we can to make the transition clear, consistent, smooth and fun for everyone. “
The first car with the new brand will be the world car, the VW ID 4. As before, the message should be treated with caution. The proximity to April 1 is remarkable. An elaborate joke from April Fool is not ruled out.
