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Kaufland hires pop star Michael Wendler for a social media campaign. Now he’s causing a stir with the confusing crown conspiracy theories. The company reacts.
- It is Wednesday October 7 Kaufland launched its new campaign on social media.
- There is a pop singer Michael Wendler. The supermarket chain collects one for him. Mega shit storm.
- Now Kaufland has finished the joint work, after a confusing Instagram video of Wendler.
Update from October 10, 2020, 9.11 am: While Kaufland about him Wendler’s controversial statements reacted immediately and the Werbedeal with him and his Laura immediately explode, another take Supermarket chain his Freaking out in the arm: Edeka create a new one “Promotional video”. With the motto “Dear Wendler, aluminum foil by fancy hats you can find in Edeka“@Edeka Esslinger joins a long list mocking but very funny tweets against his new love too Conspiracy theories.
his statementNow it is becoming clear that not only negative consequences for your Television career to have. Also for its wallet should painful will be. I’m already on it summer became public, in which the debts of the successful star move millions of sums. Your jury membership at DSDS would be really important Financial income been like yours Advertising agreement with Kaufland. It’s nice that Wendler can at least buy his aluminum foil cheap now …
Update from October 9 at 9.26 am.: Pop star Michael Wendler irritated with wild accusations: On Thursday night, the singer announced his departure. DSDS – connected with confused Corona conspiracy theories.
Reason enough for Kaufland to terminate the joint advertising agreement with immediate effect. The company posted a statement on Twitter: “Our video with Michael Wendler was about fun and irony. However, the limit is reached when playing with the safety and health of people. Therefore, we have removed all content from Wendler and distanced ourselves from their statements. “
Our video with Michael Wendler was about fun and irony. However, the limit is reached when playing with the safety and health of people. Therefore, we have removed all content from Wendler and distance ourselves from their statements. #never mind
– Kaufland (@kaufland) October 8, 2020
Wendler’s manager too Markus Krampe he said on the Oliver-Pocher-Show “dangerously honest!” stunned: “He is sick.” With his statements from Corona, “the Wendler” has become increasingly radical in recent weeks. The pop singer ignored the mask requirement for himself and the others. “It got more and more absurd,” said Krampe, who would like to distance himself from his previous client in the future.
Pop star Wendler announces Kaufland with absurd video
First report on October 9 at 6.12 am.: Neckarsulm – But it doesn’t rest either Wendler. Michael Wender alias “Wendler” currently has to fear his jury position “Germany seeks superstar” to lose. Earlier in the week, allegedly for health reasons, he missed his flight from Miami to Frankfurt. In Germany there were important shootings for the new DSDS-Season in the program. RTL reportedly shouldn’t be happy about that.
And then the pugnacious musician polarizes with a new video. The food giant Kaufland has with him Pop star launched a new campaign on social media. Wendler announces a rewritten version of his song “Egal” for the supermarket chain. “Never mind” becomes “shelf”! What sounds funny at first has so far only brought one result: a real shit storm!
Michael Wendler promotes Kaufland: “shelf” instead of “never mind”
“The last one! You have done yourself no favors”, writes a user in capital letters on Instagram. “Absolutely useless! This is how you piss off customers!” Or “I have to throw up, that’s really bad” is also the comment in the comment columns on the Instagram post of Kaufland. The company even explicitly asks customers for their opinion on the new campaign on social media. Would those responsible have expected such a devastating trial?
In the video, Laura, who is about 30 years younger than her, tells her husband Michael Wendlerhe misses his “favorite things” in the common Florida foster home. For example chopped tofu or your favorite cookies. Wendler then he drives to the supermarket and sings, “Regal! There I find what I need ”. When the pop singer praises “tender vegetables,” Laura can also be seen on a mountain of preserves.
Michael Wendler & Kaufland Collect Mega Shit Storm: Social Media Campaign Fails
You must finish your music shopping Wendler pay for your goods, of course. When he sees the price to pay, the 48-year-old says, “Wow, that’s really cheap.” And that’s also a great starting point for all the critics. Heidi Müller comments on Instagram: “The final sentence hits the mark!” A certain “daniel.pjo” even sees the big picture and writes smugly: “Please 2020 … finish …”
According to data from Kaufland This is a new social media campaign, so the video can only be viewed online. The song will also be heard in the branches. Maybe the customer’s verdict on the site is better than online.
Rubriklistenbild: © screenshot: twitter / @ EdekaEsslinger
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