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Due to the corona pandemic, bakeries and paying customers also stayed away. The Sternenbäck chain in Baden-Württemberg feels this and is now reacting. The company plans to close one in five branches.
The crown crisis hits numerous industries, especially stationary retailers. But bakeries also rely on customers on the spot. If they fail, there will be no sales, as is the case with the large Sternenbäck bakery.
For this reason, the traditional company based in Hechingen (Baden-Württemberg) will close 45 branches by the end of the year. So far, the bakery chain operates 215 stores in six federal states, four of them in eastern Germany.
Sternenbäck Managing Director: “Wants to grow quickly again”
At the end of May, the company, which is more than 250 years old, entered legal protection. This resulted in self-administered insolvency proceedings. In this, the large bakery wants to renew itself, the current closures are part of a comprehensive restructuring plan.
With the savings, the group hopes to get back on track quickly. “We want to shrink, gain strength and then grow again,” Sternenbäck managing director Roland Brückmann told “Black Forest Messenger”.
These Sternenbäck branches will be closed
Most of the closures take place in Baden-Württemberg, a total of 31 locations are affected. The company closes seven branches in Stuttgart alone. In addition, the company is closing these stores, among others:
- Albstadt-Tailfingen (net)
- Balingen (Friedrichstrasse)
- Eislingen (Rewe)
- Ertingen (Netto)
- Freudenstadt (Ludwig-Jahn-Strasse)
- Geislingen (Stockstrasse)
- Heidenheim (Bahnhofsplatz)
- Heidenheim (castle arcades)
- Kirchheim (Teck-Center)
- Kornwestheim (Rewe)
- Quantities (main street)
- Amounts (net)
- Messkirch (network)
- Neu-Ulm (Bahnhofstrasse)
- Pfullendorf (net)
- Schramberg (main street)
- Schwenningen (City-Rondell)
- Villingen (Bickenstrasse)
- Rooms (Raiffeisenstrasse)
The production site in Hechingen is also under threat, as the press release shows. A total of 220 sales, production and administration employees were affected by the closures, it said. The Sternenbäck group hopes to find employment in other bakeries.
