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#SchweinVsRTL
Fight for the quota: Joko and Klaas send a pig against RTL in the race
Joko Winterscheidt (right) and Klaas Heufer-Umlauf
© Malte Ossowski / SVEN SIMON / Picture Alliance
Joko and Klaas were again allowed to fill 15 minutes with ProSieben. This time it wasn’t about social issues, but about what television is always about: the quota. And a pig.
Once again Joko and Klaas had imposed themselves on their announcer in the program “Joko and Klaas against ProSieben”, again as a reward there was 15 minutes of transmission time, which the duo could freely use. Last week they took this opportunity to have a refugee report on conditions on the Greek island of Lesbos. This time, Joko and Klaas beat up their competitors on private television.
More precisely: against RTL. While “Summer House of the Stars” was running at the same time, the hosts wanted to “give something back” to their station and support ProSieben in the fight for the best primetime audience. They were supported by a special guest: the pig Paul. “Is this pig better than RTL?” It was the question that had to be answered. The animal was supposed to walk through the famous König art gallery in Berlin with a camera strap on.
Joko and Klaas unleash a pig in the art gallery
In the logic of Joko and Klaas, the elements that make good television converge and at the same time lack the competitive program: “Art and culture and cute animals”. Parallel to the live television broadcast, Joko and Klaas posted images of the pig on all social networks. Viewers should use the hashtag #SchweinVsRTL “to spread this online.
New profile picture. Who?#JKLive #SchweinVsRTL pic.twitter.com/hK3nvSoCwB
– Joko and Klaas and Paul (@jokoundklaas) September 23, 2020
Then the pig was allowed to leave: the door opened, a whole world full of art objects lay before Paul. It first made its way through a bookshelf, then passed some paintings, thankfully the camera was not damaged in some sudden collisions with art installations. And all the art objects seem to have survived the action well. Meanwhile, Joko and Klaas were silent, only a treadmill with fictitious reactions ran through the image: “Christian Lindner thinks the pig is cool, but not like you think.”
The image of pigs is spread on social networks
An adventure for the pig, but for the public there was not much to see. It is very possible that there are more things in the “Summer House of the Stars” on RTL. After Joko and Klaas had recently used the airtime they had earned for social issues like sexual harassment or the situation on Lesbos, the “higher sense” that Joko had announced at first remained hidden.
It will be shown on Thursday morning if the campaign really brought a quota success, when the numbers are on the program directors’ tables. In any case, Joko and Klaas caused a stir on the Internet: many users shared the image of the pig on social networks. At least there the idea had the desired success. In the trending topics of Twitter, Joko, Klaas and Paul ranked first with their hashtag #sommerhaus.
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