[ad_1]
The Bundesliga, FC Bayern and BVB face a huge loss of millions in the dispute over television money with Eurosport. But they shook it on themselves. Patrick Mayer, author of tz.de, comments on the crisis surrounding television money.
- Eurosport wants the television contract with DFL give up
- Especially the FC Bayern and Borussia Dortmund campaign for an early restart of the Bundesliga – for damages greater than Crown crisis avoid
- Due to the high stakes in poker they have TV backgrounds complicity in the consequences: a comment.
Munich: Professional football likes to have a hard time making admissions.
Whether it’s on the field when the referee penalizes a ridiculous player, and he can’t understand it at all. That is, next to the field, if the responsibility for the failure is sometimes pushed from one side to the other.
Due to television money: the crisis in Corona hits the Bundesliga hard
He’s only human now. And late knowledge is a sign of strength. But, as it is said in Swabian, it always has a G’schmäckle. Then an aftertaste. So currently it happens in the Crown crisis in the Bundesliga.
When it was clear how difficult it was Coronavirus pandemic the Bundesliga Crisis manager Christian Seifert dared to flee to the front. Yes, said the head of the German Football League (DFL), we are marketing a product.
Rampant sums for television rights, major reprogramming Transfers and endless wages spurred uncontrolled business behavior.
FC Bayern, BVB and Bundesliga increasingly boosted television marketing
Between 2017 and 2021, the DFL (originally) planned with 4.64 billion euros, solely from national television marketing. Time and again it was said that this was even too little. That, for example, the English Premier League would achieve significantly higher television revenues.
I already had it in 2010 FC Bayern boss Karl-Heinz Rummenigge the newspaper World He said: “We have to get there instead of our 400 million euros a year to get 800 million or 1 billion euros like in other leagues.”
Negotiations on TV backgrounds It was like unlimited poker. Meanwhile, the much-described “bubble” of soccer continued to charge, literally overheating, comparable to the real estate market.
For your understanding: in Germany the Television marketing distributed according to various criteria. Success in the Bundesliga and the associated participation in international business.
Means: especially the FC Bayern Munich and Borussia Dortmund Cash in, the main competitor of the German championship.
Bundesliga TV money: FC Bayern and BVB get the most out of it
A look at the distribution of international income this season helps to understand the relationship. So stand out strong Kicker SC Paderborn, Fortuna Dusseldorf and Union Berlin each € 3,437 million, the BVB obtains 32,417 million euros, the FC Bayern including 45,066 million euros.
Accumulated, media reports SC Paderborn according to the media report 26 million euros for a season, the record-breaking Munich champion 68 million euros.
Borussia Dortmund CEO: Hans-Joachim Watzke.
© dpa / Roland incense
After all, the best clubs are also the only ones, as studies show they draw particularly large numbers of viewers in front of TV screens and streaming tablets.
FC Bayern, BVB and Bundesliga: 70 million slaps in the face of Eurosport
But: presumably it was too expensive for a media company now: the slap of 70 million euros for Eurosport, who supposedly does not want to pay more, at least hits the big ones, in person from FCB President Herbert Hainer, Rummenigge and BVB Managing Director Hans-Joachim Watzke persistently promotes an early restart.
You can handle that. But her uninhibited poker is now taking revenge, for her and for everyone. Bundesliga.
Patrick Mayer
