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reFounder Benedikt Kuhn is no longer the managing director of the canned cider company “Bembel with Care”. The South Hesse brand sells 18 million cans a year. Kuhn resigned from the managing director “with immediate effect,” said the Odenwald Krämer press store, which had previously produced the cider. The press takes over all brand and distribution rights. Kuhn has waived any compensation for this. In the future, you will not be directly or indirectly involved in the products or the brand.
Boycott Rewe and Edeka
Kuhn had posted a picture message on his now-deleted Instagram channel “Apfelweinbaron” on May 8 saying that the anniversary of the end of the world war “was not a day of liberation.” Users also shared photos showing him with an iron cross on his neck, that was just Kuhn later said it was a party costume, and a comment was also posted describing Germany as “still busy.” This statement is often heard by “citizens of the Reich”. In fact, the occupation statute was repealed in 1954 and Germany has been sovereign since 1990.
The May 8 photo and the other photos had caused outrage among customers. Subsequently, Rewe removed the cider cans from their own shelves, Edeka Südwest imposed an order and delivery freeze. Employees of “Bembel with Care” also publicly distanced themselves from Kuhn.
