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On Tuesday, Joko and Klaas had once again won their show “Joko & Klaas against ProSieben” and thus gained 15 minutes of live broadcast time the following Wednesday as usual. During the course of the day, ProSieben announced that this time, as an exception, they had been aware of the plans because the two animators had asked the station for help. They wanted to support the idea, said station chief Daniel Rosemann at noon, still hazy. Now it’s clear what that meant. ProSieben has given Joko and Klaas so much more than just 15 minutes in prime time – the station cleared all night until dark.
After a short introduction by Joko and Klaas, ProSieben showed an hour-long documentary on the topic of the nursing emergency in Germany on Wednesday evening starting at 8.15pm. At first it was not foreseeable that this was an XXL project. When asked, Unterföhring declined to glance at the letters to see how long the documentary would last. Hour after hour, the station later declared on Twitter that the programs that were actually planned would be canceled, “for reasons.” Instead, ProSieben was able to monitor a nurse’s entire shift in real time. It was the Münster University Hospital where Nurse Meike was accompanied at the bone marrow transplant center, which revealed during the documentary that the work would last almost seven hours at the end.
The scope of this special programming and the enormous expressions of sympathy from all sides, including the competition, for this special XXL programming were not predictable when the original 15-minute broadcast began at 8.15pm. Joko and Klaas remained vague about what the next few minutes would bring. Just this: I would change the processes at the station, because the next project contradicts all the rules of television. Several times early and throughout the show, the two mentioned Deutsche Telekom and the insurance group Cosmos Direkt, who support this ad-free special programming as sponsors, in brief splitscreen appearances. A breathless program with no time for breaks, almost like the shift of the accompanied nurse.
Ad-free documentation thanks to two partners
The projected XXL documentary began with its narration on a Thursday a few weeks ago at 6 am You can watch Nurse Meike park her car in the parking lot and make her way through the corridors of the hospital to change for the next shift. There, as a spectator, you will discover for the first time who you are currently accompanying through a body camera. Subsequently, the camera is present at the first team meeting as well as throughout the caregiver’s workday. An XXL documentary that doesn’t give anyone a break.
© Screenshot of ProSieben
Joko & Klaas can only be seen briefly during the documentary to thank the sponsors.
Time and time again, people who work in nursing give their opinion in Einspielern and speak of the tense situation in their industry, and not only from Corona. This is also remarkable, because the nurses not only point out where there are pressing problems and what they want from politics, but they also talk about why they love their job. In any case, the documentary counts for hours in praise of the profession in and for the people, skillfully fighting on two fronts: it asks for more support from politics and it promotes a career worth fighting for, which is often portrayed as distorted way. That makes this XXL production worth a look not only for the wow effect, but also in terms of craftsmanship – it shows real working life to an unprecedented extent.
The contest also congratulates
Over the course of the long night, ProSieben repeatedly faded into viewers’ tweets on the topic, which were not automatically deleted during the broadcast with the hashtag #. And the competition also reacted publicly to this special programming, which is making television history. RTL congratulated Unterföhring colleagues for the “strong action” and certified the broadcaster with an “impressive sign of care”. Arte tweeted about “a piece of German television history.” And from RTLzwei there were “standing ovations”, the announcer tweeted: “Today you are definitely the No. 1 reality host.” In fact, ProSieben, Joko, and Klaas once again surprised everyone with the originally announced 15 minutes of live. And they do it more with every minute that the documentary passes.
It will certainly also be exciting to see how many viewers this campaign has reached. Previous editions of the 15-minute live broadcast reached a large number of viewers. This time, however, seven hours is a daring experiment for which ProSieben has thrown its planned schedule overboard. But the fees are irrelevant: the diverse and positive response on social media already shows the value of this evening. And fans of the American series, which ProSieben had announced for Wednesday night, simply have to wait another week to see new episodes. ProSieben would not have generated as much enthusiasm with them as it does with this documentary, which on the one hand shows how relevant linear television can be for younger viewers as well. And on the other hand, it also shows how private television offers public value, for example, with a seven-hour window on the urgent problem of emergency care.
