Facebook launches dating feature in Europe: competition for Tinder and Co.



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In fact, Facebook wanted to launch its dating service in time for Valentine’s Day in Europe. However, the competent Irish authority did not consider that data protection was sufficiently controlled. With a delay of several months, the time has come. According to their own information, Facebook is now a dating platform also in Europe.

Product manager Kate Orseth said of the announced market launch in 32 European countries that she took her time to get everything right. The service will start there from today, it says in a message. On Facebook Dating, users over the age of 18 can create a separate profile. Facebook then suggests potential partners, based on information provided by users, but also on the platform’s knowledge of their interests and activities.

Facebook friends as potential flirt partners?

Facebook friends are exempt from this, unless you mark one of them as a “secret crush” on your dating profile. You can include up to nine people on this list. Users only find out about this if there is a mutual agreement. To keep the flirting feature safe, photos and videos cannot be sent during conversations between users.

Everyone can block or report another user, they say. At the same time, Facebook provides users the opportunity to incorporate content from the company’s own photography platform, Instagram. In line with the crown crisis, Facebook offers videoconferencing meetings.

Read here: This is how new online dating works on Facebook

Product manager Orseth admits that Facebook can also use dating area activity data to personalize ads elsewhere on the online network platform. Shortly before Facebook postponed the launch of the flirting platform in Europe in February, data protectionists had voiced violent criticism of the portal. The Irish Data Protection Authority initiated an “inspection” of the online network in Dublin and secured the records. Orseth said the documents have been submitted to the authority in advance, although Facebook is not required to do so. Facebook Dating complies with the General Data Protection Regulation of the EU.

Action against nude photos announced

Facebook Chief Mark Zuckerberg first laid out plans for a dating feature in spring 2018. Since its launch last year, Facebook Dating has been gradually rolled out in 20 countries.

Users are expressly requested to log in with their real identities and Facebook ensures that fraud attempts are constantly prevented. All user complaints will be followed up. The online network is also proactively checking profile photos, for example, to make sure there are no nude photos in there.

Icon: The mirror

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