Facebook could be in ‘strong position’ after Apple’s instant privacy update

Zoom ahead of Uck Paul's looming privacy updates.

Photo: Drew Engerr (Getty Images)

Facebook has pushed against a planned rollout of Apple’s anti-tracking tools Each Possible chance, But now social media seems giant His tone is changing In the last attempt to save the face. On Thursday, CEO Mark Zuckerberg said Facebook could be in a really “strong position” after the privacy update on iOS and the company is optimistic about how it will weather the change. CNBC And C.N.E.T..

“The reality is that I am confident we will manage that situation well and we will be in good shape,” he said in a clubhouse room on Thursday per outlet.

With Apple’s planned privacy updates for iOS 14, which are about to roll out Sometimes this spring, The company’s goal is to give iOS users more transparency and give their apps control over their data by requesting permission before they can track other apps and activity on the web.

Facebook hasn’t been too keen on that idea 98% of its revenue flows Based on targeted ads, designed to monitor a person’s browsing habits. The company Started a campaign To persuade people that personalized ads are good, indeed, involves being involved outside so far Full-page ads To condemn Apple and the ongoing in many leading newspapers Video ad It claims that Apple’s privacy updates are killing small businesses by not giving free rein to Facebook and other apps to hover over your data.

(As you may already suspect, Facebook claims Have been found To mislead the most, and self-serving propaganda at worst. While Apple’s new updates may make advertising a little more difficult for small businesses and developers, Facebook has to take over. The biggest revenue hit, Not little guys.)

Now, with Apple’s momentum updates approaching the horizon, Facebook is apparently adopting a new strategy: Corncobbing. Aka, To continue the embarrassment Themselves Than admitting to being Ruthlessly owned

On Thursday, Zuckerberg expressed concern that Apple’s decision could still hurt small businesses and developers, but also expressed hope that Facebook could benefit from the situation, CNBC and CNET reported.

“We may also be in a stronger position if Apple’s momentary changes encourage more businesses to do more business on their platforms, making it harder for them to use their data to find customers who want to use their products. Our platform, ”he said.

It is a far cry from the vague picture Facebook painted earlier. On August 20, 2020, the company warned that Apple’s updates to the A. More than 50% drop Its audience network is in the advertising business, which allows mobile software developers to personalize ads based on Facebook’s data. David Wehner, Facebook’s chief financial officer Also expressed concern It can damage a social network’s ability to effectively target users.

Apple did not immediately respond to a request for comment from Gizmodo via Paul and Facebook. Apple is Frequently defended its planned privacy updates Against Facebook’s allegations, it argues that these new features do not completely get rid of targeted ads but instead give users the opportunity to dislike them if they want to.