Apple’s surprise announcement next week could reveal an entirely new product



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Recent reports have suggested that Apple is about to introduce a new product. For real? After three big special events in September, October and November, can there be something else to throw in? It must be a mistake, right?

Well, maybe not.

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According to Joe Rossignol at MacRumors, Apple informed service providers this week that something is happening at 5:30 a.m. in the Pacific on Tuesday, December 8.

That something is a series of changes to Apple Care, as an internal note reported, that doesn’t seem like that much. But when similar memos have been issued before, it has coincided with product launches.

So what could this be?

Good question. After all, Apple has had an extraordinary year of great launches: four new iPhones, three new iPads, HomePod mini, MacBook Air, Mac Mini, and MacBook Pro with Apple silicone, etc.

This is what I think is about to go on sale: Apple AirPods Studio.

That’s the name of the long-awaited over-ear headphones that have been rumored for months. Apple had never made on-ear headphones before, so this would be a whole new product category.

Previously they were expected to land at the same time as WWDC, then with the iPad, then … well, basically the entire time.

Well what is different this time?

In a recent beta version of iOS 14, the expected next update, in fact, an icon was seen in the software that was a never-before-seen image of the on-ear headphones. You can read Forbes contributor Gordon Kelly’s take on this here.

Now, the update in question, iOS 14.3, is expected to arrive shortly, and the timing seems to coincide with that of the suspicious announcement.

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Does this mean another great event?

Definitely not. For one thing, the invitations would have already gone out. Second, if it’s just a product, then that wouldn’t require a special event. The last one, much shorter than most in recent times, was for new Mac products and there were three of them. A single product launch would be too short for a big presentation.

What are the headphones like?

Reports say they will have noise cancellation, a symmetrical design so you can put them on without having to check which is left and right, and ear pads that can be easily removed.

If the icon is true to the final product, then Bloomberg’s Mark Gurman’s comments that the new product would have “a retro look” seems appropriate. Gurman also said there would be two versions, one premium, one focused on fitness, and it will cost $ 350.

Assuming you are wrong?

It will not be the first time. Other products expected from Apple appear to be forecast for next year. Maybe tracking devices, called AirTags, could be the surprise announcement. Or maybe there is no announcement at all, and the memo describes an administrative event that has no hardware attached. But my money is in AirPods Studio.

Not long until we know.


Follow me on Instagram by clicking here: davidphelantech and Twitter: @ davidphelan2009

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