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It’s a feature that many of us would appreciate on our smartphones – a tech company can only track your movement on the web for advertising purposes if you consent.
Apple had planned to make this a reality for iPhone users, but was later forced to discontinue this iOS innovation after protests from advertisers.
Now Apple is leading app developers to the task, and from iOS 14 onwards, the tech giant will require app developers to specify exactly what data their apps collect about the user.
App developers also won’t be able to hide their efforts to track you down within epic and cryptic deals, and Apple says users will see two clearly structured tables that provide an overview before installing any app on the App Store.
A table contains information about the type of data that is collected, such as health and fitness, finances, location, sensitive data (disabilities, sexual orientation, etc.), contacts, user content (emails, photos, videos, etc. ). browser and search history or device ID.
The other table is intended to show how the collected data is used, for example, for third-party advertising, developer advertising, application analytics, or product customization.
The new rule applies not only to parts of the application that developers create, but also to third-party components, for example so-called software development kits (SDKs).
Apple recently postponed a major data protection component for the upcoming iOS 14, which is currently still in beta testing, until next year.
In the future, users will need to opt-in before apps can access a device’s advertising ID to track how they are used online. – dpa
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