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The Ad Council and the COVID Collaborative have launched a new public service ad campaign aimed at building trust among Americans who may hesitate to get vaccinated against COVID-19.
The “It depends on you” campaign will include advertisements in English and Spanish for television, billboards, bus stops, social media and publications, and will include materials designed for church leaders, physicians, pharmacists and others in the Black and Hispanic communities. where COVID-19 has had a strong impact but where the absorption of the vaccine has been delayed. Some of the ads may feature celebrities such as actors Angela Bassett and John Leguizamo, CNN’s Sanjay Gupta and Anthony Fauci, the nation’s leading infectious disease expert, according to an ABC News article from February 25, 2021.
The ads invite viewers to find out more at a website called GetVaccineAnswers.org.
The $ 52 million ad campaign was announced in November by the Ad Council, a nonprofit ad group, and the COVID Collaborative, a coalition of experts in health, education and economics. The Dean of the Harvard TH Chan School of Public Health, Michelle Williams, is a co-founder of the COVID Collaborative. Other Harvard Chan School experts participating in the group include Howard Koh, the Harvey V. Fineberg Professor of Public Health Leadership Practice, and Jay Winsten, Director of the Public Health Communication Strategies Initiative.
Winsten, who helped shape the national designated driver campaign aimed at reducing drunk driving injuries and deaths, told ABC News that the campaign is launching at a good time, noting that while vaccines have been Available from mid-December, it may take a while. people distrust vaccines to gain confidence in them. He said it helps that millions of Americans have already been vaccinated without serious side effects. “People will be more open to the messages now,” he said.
Read ABC News Article: Ad Campaign Launched To Build Public Confidence In COVID-19 Shots
Read an Ad Council Press Release: Ad Council and COVID Collaborative Unveil ‘It’s Up to You’ Campaigns to Educate Millions of Americans About COVID-19 Vaccines
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