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London- The UK government has put in place plans to ban unhealthy promotions in foods and beverages high in fat, salt or sugar from April 2022 as part of a broader campaign against obesity.
The new rules, confirmed Monday, will prohibit retailers from offering multi-buy promotions such as “buy one, get one free” or “3 for 2” offers on these products.
Unhealthy promotions will also no longer show up in key locations, such as checkouts, store entrances, aisle ends, and their online equivalents.
“We know that families want to be presented with healthier options. So we are restricting promotions and introducing a series of measures to ensure that the healthy option is the easy option, ”said UK Public Health Minister Jo Churchill.
“Creating an environment that helps everyone eat healthier food more regularly is crucial to improving the health of the nation,” he said.
The Department of Health and Social Care (DHSC) said promotions often appear to help shoppers save money.
However, the data shows that these deals increase purchases of promoted products by almost 20 percent. They encourage people to buy more than they need or intend to buy in the first place. The free refill of sugary soft drinks will also be prohibited in the restaurant sector.
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In the new year, Public Health England’s Better Health England campaign will also run new ads on television and online to inspire and support people to maintain a healthy weight, the DHSC said.
It warns that obesity is one of the biggest health crises facing the country; nearly two-thirds (63 percent) of adults in England are overweight or obese and one in three children leaves primary school overweight or obese.
Obesity-related diseases cost the National Health Service (NHS) 6 billion pounds a year.
The government says its planned changes will see supermarkets and other retailers stock healthy options for everyone and help people lead healthier lives.
The location of products within stores can create “nuisance power” on the part of children and can also significantly affect people’s purchases.
For example, end-of-the-aisle displays have been shown to increase soft drink sales by more than 50 percent.
The latest announcement forms a key part of the UK government’s strategy to tackle obesity and “get the nation fit and healthy.”
The COVID-19 pandemic has highlighted the impact obesity can have on people’s health and health outcomes.
These measures will help people achieve and maintain a healthy weight and generally improve the health of the nation, the DHSC added.
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