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Dixie Beer, of a famous New Orleans brewery with the same name, announced that the company would change its name and the name of all its products.
Dixie Brewery owner Gayle Benson, who also owns the NFL New Orleans Saints and NBA New Orleans Pelicans, said in a statement Friday that the brewery is working to find a new name to make it “our house is more united, stronger and more resistant for future generations”.
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“With the inclusive input of all stakeholders in our community, we are preparing to change the name of our brewery and the products that carry the Dixie brand and these conversations will determine which brand will best represent our culture and community,” Benson wrote.
In the announcement, Benson explained that the brewery is responding to “critical conversations about racism and systemic social problems” that are taking place across the country.
New Orleans Saints owner Gayle Benson is in November 2019. (AP Photo / Butch Dill, File)
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“We and our partners are committed to once again engaging in conversations with our neighbors, leaders and others to ensure that our brewery continues to be a business and a brand that our entire community feels represents them well and that they are proud to have as a part of our culture, “wrote Benson.
The Dixie brewery in New Orleans, and all of its products, will change its name, owner Gayle Benson said Friday. (Google Maps)
Benson and her late husband Tom bought the Dixie brand in 2017, according to NOLA.com.
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After George Floyd died while detained by police in Minneapolis in May, protesters for weeks called for a trial on racial justice in business and society in general.
In addition to Dixie Brewery, several companies have announced that they will rename or rename their products that are rooted in racial stereotypes, including Uncle Ben Rice from Mars Incorporated, Aunt Jemima’s brand from the Quaker Oats Company, and Mrs. Butterworth brands from Conagra Brands.
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