Disney just ended the 20th Century Fox brand, one of the most popular names in entertainment


Disney (DIS) announced on Monday that it would be reopening one of its TV studios, 20th Century Fox Television, as 20th Television. The new name cuts both the “Century” and the “Fox” from the name of the studio.

The famous logo and title card, with the words 20th television above spotlights, will remain the same minus the excluded words.

The new logo and graphic will appear on new episodes of the 20th Television TV series beginning this fall. Older titles, already sent out for the rebrand, will retain the previous logo and name.

Disney cutting Fox out of all its studios makes sense, as it can be confusing to consumers. The remaining holdings of Fox such as Fox Entertainment, Fox Sports and Fox News are part of Fox Corporation, which has nothing to do with Disney.

Disney launches 'Fox' name and re-invokes '20th Century' movie studio

Disney will also be relaunching its other TV studios with new names and graphics. That includes changing ABC Studios and ABC Signature Studios to ABC Signature and Fox 21 Television Studios will become Touchstone Television.

“Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television, while honoring the rich history and creative power of The Walt Disney Company,” said Craig Hunegs, President of Disney Television Studios , in a statement.

20th Century Fox was created in 1935 as a merger between Twentieth Century Pictures and Fox Films.

The film studio has produced some of the most popular and beloved films in the history of Hollywood. That includes “Star Wars,” “The Sound of Music,” “Die Hard” and “Home Alone.” Even the logo and the recognizable music have become synonymous with going to the movie.

And her television studio is no slouch. The studio has produced hit shows such as “The Simpsons” and “Modern Family.”

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