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The color of the shirt is due to the sports newspaper La Gazzetta dello Sport, one of the architects of the Giro d’Italia, which this year will have the participation of 7 Colombians.
According to La Gazzetta, the first rider to wear the pink Giro d’Italia jersey was Learco Guerra, who won the inaugural stage of the competition in 1931.
In 2014, Nairo Quintana wore pink when he was champion.
Why are the pages of La Gazzetta dello Sport pink?
This newspaper, whose first edition dates from April 2, 1896, was published twice a week in its beginnings and then, in 1913 it became a dailyrecalls La Gazzetta.
According to the specialized page Noticiclismo, at that time the general issue newspapers used to print on white paper, while sports cars did it in another color.
The media reports that although La Gazzetta started with green, in 1989 it changed to pink and to this day it remains. In fact, the background of your website is also this color.
In the following video you can see how the pink jersey has evolved:
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