The National Government’s bets for the economic reactivation in the end of the year festivities

The Minister of Commerce, Industry and Tourism, José Manuel Restrepo, reported on the new bets of the National Government for the economic reactivation in the country: “Get up early at Christmas and buy what is ours.”

With the official launch of the campaigns “Get him up early to Christmas and Buy Ours”, the National Government seeks “Responsibly distribute” the consumption of Colombians in the last months of the year, guaranteeing the safety of citizens by complying with the protocols related to the pandemic.

“It is a responsible consumption in compliance with biosecurity measures, which in turn will reactivate the economy and preserve the employment of many Colombians”said Minister Restrepo at the event.

This initiative includes the last day without VAT scheduled for this year, next Black Friday, the advance payment of the premium and the Gran Finde campaign, which will take place in November and December of the current year.

Day without VAT

The last day without VAT scheduled for this 2020 by the National Government will be held on November 21, in person and through the electronic platforms of establishments. That day, Colombians will be able to acquire, without this tax, inputs for agriculture, clothing, games, fashion accessories, sports items and only virtual appliances.

For this day, according to Minister Restrepo, they expect sales in the country for more than $ 5 billion pesos, which represents a 10% growth compared to the second day without VAT, on July 3 in the middle of the selective confinement.

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Black Friday

The Black Friday session will take place from November 27 to 29 and includes the participation of more than 85 stores of fashion, technology, health and beauty, children’s products, home and electrical appliances, With which it is sought that Colombian families advance Christmas shopping for these dates.

On this day you can find more than 1,000 exclusive offers from recognized brands with which a 20% increase in sales is expected, compared to the last days of October, when Halloween was celebrated with restrictions in the country.

Advance payment of the premium

The Government of Iván Duque established the advance payment of the premium “to all the civil servants of central order”, which is more than 1.2 million, which would represent $ 1.4 billion pesos. The head of the Trade portfolio, in turn, invited the private sector to join this campaign that seeks the industrial and commercial reactivation of the country, as well as economic recovery.

Big weekend

Likewise, the general manager of the National Tourism Fund (Fontur), Raquel Garavito, who was also part of the launch, announced the initiative “Gran Finde” with which it is intended to reactivate the tourism sector in Colombia, with the support of the sector private.

The general manager of Fontur made an invitation to companies in the sector to “promote their products”, from 20 to 22 November, days in which they can be found offers from hotels, airlines, travel agencies, amusement parks and restaurants.

According to Raquel Garavito, Fontur will invest for this and other campaigns in the remainder of the year about $ 39 billion pesos to stimulate the country’s tourism sector, one of the hardest hit by the health crisis.

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