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“Do you suffer from low back pain, cramps or similar ailments? Do you suffer from torticollis, sprains, tears? Bumps, muscle discomfort in the back and waist? “read the famous television commercial for the cream, in which grieving patients responded with a pitiful “yes sir” to every question.
Dolorán promised to end all these ailments easily and became a traditional product in the country.
“Pain rubs off and what a quick relief!” “Goodbye pains. Dolores is afraid of Dolorán ”.
This Tuesday, La FM reported the death of the creator of the famous ointment, who was also president of Deportes Tolima.
Rivera himself had told that station that his venture began in 1953, after years in the pharmaceutical industry, and even detailed that the recognized voice of his commercials was that of his brother, the announcer and doctor Cristóbal Américo Rivera.
His son, Juan Carlos Rivera, told Caracol Radio that his father “barely attended the third year of high school” and said that “The ointment is made in a family laboratory in Ibagué“.
“My father always refused to change its presentation or make any variations in gel or sell it in tubes. It was strict in keeping the same presentation represented in a small circular green container ”, he added.
This was the traditional commercial from the 80s and 90s:
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