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Hecor Rivera, from Tolima, ceased to exist at the age of 90, after having created an ointment that alleviated the pain of Colombians for about 50 years.
At the age of 90, Héctor Rivera, from Tolima, the creator of the traditional “Dolorán” ointment, ceased to exist, which for more than 50 years relieved Colombians’ pain and became famous for the famous advertisement: to Dolorán ”.
Despite the ailments that afflicted him in recent months, the Ibaguerean businessmen was in charge of his Herigar laboratory. Rivera was closely linked to the history of radio broadcasting in Ibiza, from where he always showed special affection for his soul team: Deportes Tolima.
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His traditional ointment not only alleviated the physical pain of Colombians, but was present in several of the national tragedies and was present financially supporting the Tour of Colombia, having his greatest joy in 1968 when Pedro Jota Sánchez from Tolima became champion of the race cycling.
In the 1940s, together with his uncle Cristobal Rivera, they achieved a formula giving way to the ointment that for years was feared because of pain. To introduce the product among his countrymen, Héctor Rivera, took on the task of visiting the villages and neighboring municipalities of the Tolima capital, carrying a product that is nothing like the remembered box as it is now known.
On many occasions, he took advantage of the arrival of the cycle tour caravan to distribute propaganda (caps) and promote his newly created Dolorán ointment.
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Another form of promotion was to present animated films in the towns he visited. His favorite character was Tom and Jerry. With the retail sale, this product was imposed among the Tolima residents first, and then among the rest of Colombians.
“The product has had radio advertising since its inception and quickly took the lead in sales. Different radio messages were necessary before its founder created the commercial for ‘Siiii señor’, ”says the product’s website.
