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large-scale bets and transformations
Giants of the sportswear industry like Adidas have set great goals to provide solutions in this regard. In 2017 the German firm put on the market one million pairs of tennis shoes made 100% with plastic collected from the oceans, in alliance with the organization Parley for Oceans. This year it produced 11 million shoes and fitted several of the great sports figures who represent the brand to increase the interest of buyers.
Sportswear has carried out massive initiatives in the last ten years.
For example, for two years, all the uniforms of the teams of the United States soccer league – MLS – have been made with plastics, without dyes or the use of fossil fuels in the production of the products.
extend the life of the pet container to give it space in fashion
Daniel Mitchell, Executive President of Acoplásticos, says that a priority challenge in terms of the circular economy is to expand the recycling of PET bottles, “which takes longer to degrade and the demand is increasing.” Currently, of the 12 million PET bottles that the country produces every day, just over 3 million are recycled. In the textile sector, these plastics have a great opportunity for transformation.
Leonisa, for example, this year launched a proposal together with Enka to make underwear, beach and sportswear with these bottles.
According to the brand, a top is made with two PET bottles, while a leggings are made with four.
In Colombia, with PET bottles, quilts, bags, t-shirts, among others, are currently made.
clothing made with cannabis hemp is a reality
Hemp Textiles is a company that decided to enter the market by selling clothes made with non-psychoactive cannabis hemp.
Although they currently work with imported fabrics from China and Nepal, the firm trains spinners from Boyacá to learn about the extraction of cannabis hemp fiber and carry out a complete local production chain. Together with the Sstardog Loungerwear brand, it launched the first one two weeks ago. collection in the country of shoes, t-shirts, jackets, pants and even face masks made with this material. “Compared with cotton, cannabis hemp consumes significantly less water in its manufacturing process and once the finished textile product is left it offers greater thermal resistance, better absorption and dispersion of moisture,” the manager of Hemp told Efe. , Nicolás Vásquez.
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