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“Many years later, facing the firing squad, Colonel Aureliano Buendía had to remember …”, that he could have been wrong. The quote fits for this story …
Was
classic. The stands howled until they were stunned and the green watered by the cement
hitting the eyes. When the teams paraded onto the field, the players
from Independiente Medellín were surprised to enter a tunnel of
columns that held a lot of trophies, cups and awards. Yes,
belonged to Atlético Nacional.
“I don’t know if it was responsible for having taken the cups from Independiente Medellín, when we went to the final, if I’m not wrong. That was a semifinal. Beating Medellín we were going to the final ”, Juan Carlos de la Cuesta, former president of Atlético Nacional, tells Ligados, the Liga Deportiva program.
See here: “I will stay if you stay”: Rueda a De la Cuesta
That
double colonnade crowned by trophies produced a thousand reactions, both in
Red players as in the managers of the Dim and in his fans. That museum
of outdoor glories was seen, to a large extent, as ostentatious exhibitionism
to offend.
“We
We did not do it on the subject of humility, although it was seen that way. That was the only one
party that we had, or could get to have. If we lost, already
we ended the year there ”, clarifies De la Cuesta.
Without
However, the feverish atmosphere of a classic that had no third chances led to
that any gesture, any expression, had strong connotations and
sensitive.
“Result
that we had a slogan with Nike, ‘bigger still’, and we had
pending take out those glasses. And I had that scare. And I, well, let’s get them out of
once this has to make an impact anyway, ”continues don Juan
Carlos.
The
semantics and semiology, charged with the study of meanings, would have
here is a test for the leader. Your intention to imply something very
specific to a target audience -National players-, had a twist to the
be valued by other audiences …
“Me
I didn’t know it was going to have that much impact, because I did it with the sense of
Let our players know where they were: See that we have already won!
We have already won championships! We have already won titles and here we go for another
Title! Oh no, I remember, the theme was greatness! There was a slogan like: ‘The
greatness ’or something like that,” he says.
Of the
On the other hand, that trail of awards turned out to be a symbolism that hurt …
“I saw that when we took out those cups, those from Medellín got upset, the players, the managers too. I really appreciate them. I told them: “no brother, that was not the point.” And I think some went out of context because later they told me that we had taken them out a bit. Well, it was also useful for something ”, he confesses.
See also: “Sachi’s departure hurt me in the soul”: Juan Carlos De la Cuesta
Yes!
The power of the symbol was reflected on the court. Semiologist Umberto Eco could have
developed a doctoral thesis on the effects of the symbol and the sign on
footballers’ minds. And also of the fans. Trophies attract more
trophies, as will be seen …
“We had
lost the first game 1-0. And we won the return 2-0. That was the one that
gave the possibility of going to the final and being champions. Then win the
Liberators. Not having won Medellín we would not have made it to the Cup ”,
De la Cuesta relates.
Repentance?
Maybe! Those were days of hot environments. Of taking care of the spark next to
the gas station. However, De la Cuesta did not notice this. “Good,
I think that from the point of view of coexistence we could not give that message, knowing
that we were working on a theme, I say it again, of coexistence, of
respect for the fan ”, reveals.
“Many
years later, in front of the firing squad, colonel Aureliano Buendía
I had to remember “, according to the quote from” Gabo “, that” we try to do it not to
show the cups to Independiente Medellín but to show us that
we are great. But it worked, I think, and the team worked very well. Already,
afterwards, it is very difficult to repent. And if I had done it again, no
I know”.
By: Beloved Hernández Gaviria
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