Solutions so that restaurants do not go bankrupt in this crisis

Since April 1, mipOS, a technology company that connects restaurants to the digital ecosystem through a state-of-the-art POS system, and the Bogotá Chamber of Commerce, through the Gastronomy Cluster Initiative, launched the series of webinars #RestauranterosAportando which has been of great support for the gastronomic sector in these times of crisis.

These virtual encounters became a joint construction channel where two-way conversations were held. way around the main concerns shared by the country’s restaurateurs after the current health emergency.

See also:

Government, employers and workers summit proposed to seek solution to unemployment

Each talk was led by entrepreneurs, experts in the gastronomic sector Among those that stand out Juan Pablo Consuegra, general manager of Facebook Colombia, Jorge Rausch, renowned chef and businessman, Santiago Franco, head of sales at Rappi, Giancarlo Benavides, regional director of sales for Domicilios.com, among others.

Daniel Villa, CEO of mipOS Colombia, summarized the 10 most relevant tips from these talks, which can be translated into practical tools for the country’s restaurants to implement and face these moments of uncertainty and transform their businesses after the challenges that the Covid-19 leaves for the sector:

1.The crisis is your opportunity to reinvent yourself

You must make sound decisions, generate new experiences and offer price innovation, product, production processes, delivery times and operation, so that your restaurant can stand out and the diner prefers it among so many options.

2.Understand the dynamics of homes

The delivery is a totally different dynamic from that of the point of sale, this understanding translates into a service of responsible, efficient, quality domicile and that it truly meets customer expectations.

It is key that every restaurant has a strategy to differentiate itself in this environment, since at the moment it is the only option and it is very competitive.

3.Creativity and variety in its offer

It is important to offer products and experiences thought of in families that today are gathered in their homes. We must consider that the biggest competitor of restaurants at the moment is homemade food.

In line with the above, you should think about offering alternatives for family groups at fair prices, including thinking about products that can be finished at home such as frozen pizzas or ingredient combos with recipes to create experiences.

Also read:

With economic shock measures, the Government has obtained $ 25 billion to face the coronavirus

4.think long term

Once the preventive measures are lifted, it is anticipated that the gastronomic sector will be one of the fastest active. It is important to be prepared for that moment with a clear strategy that Please note that consumer habits and priorities have changed.

5. Build confidence in your product

The quality of the packaging is as much or more important than the food itself. Customers are now more demanding and sensitive to food security and will continue to be so even after the crisis, so invest in quality packaging, strengthen your measurements and communicate these protocols Public hygiene is more necessary than ever.

6. Use technology to understand your business

Finding disruptive ways to increase sales is a priority and doing so based on understanding and constant mapping of your business is essential. This knowledge will help your product offering to be successful and in line with what the consumer expects.

7. Know when and what to invest in

Long-term investments should be avoided, right now your focus should be on investing in what helps your cash flow. For example, having a high inventory turnover and diversifying menus will help you reduce costs and to be able to produce a more competitive product.

Likewise, having a broad supplier base will also help you find the best prices for your raw materials. Please note that right now is very important open a space for negotiation with your suppliers.

8.Digital presence that connects with the consumer

Communicating your services, good practices and efforts in an assertive and empathetic way generating an emotional connection, will make users prefer your brand. Social networks are a channel to create community and its mission is to promote this medium to communicate the essence of its brand and thus achieve the attention of a wider audience and achieve its loyalty.

Be sure to see:

Drive-in movies will be back in Colombia

9.Creation of virtual brands

Creating a new brand using the same raw materials from your restaurant is an alternative that has proven to be very profitable. With your existing inventory you can attack other moments of consumption making the most of your kitchen space, generating high inventory turnover and guaranteeing the productivity of its employees.

10.Solidarity actions that transcend

The union is more united than ever, to support each other, but above all to support those who need it most. This is the time to join initiatives that they give a more important purpose to their business.

Your participation will go far beyond generating awareness for your restaurant, as these genuine acts of solidarity encourage massive support and help the public to really connect with your brand for more than just your product.