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This Tuesday, the Superintendency of Industry and Commerce (SIC) formulated a statement of charges against the companies Merek SAS and Pamiruti SAS, owner of the Brunati furniture sales establishments for irregularities in online purchasing processes.
The SIC indicated that the company had carried out conducts that violate the rights of consumers, “related to misleading information provided to consumers regarding the delivery time of products, quality in the after-sales service due to non-delivery of products, promotions and offers for not informing the validity period of offers and guarantees ”.
As well as by “for allegedly disregard this right vis-à-vis consumers who purchase products through electronic commerce, in cities where there are no Brunati establishments. “
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The investigation could generate fines for a thousand current legal minimum wages.
In your decision, based on 200 lawsuits filed with the SIC, the Superintendency orders the company to cease “the practices that would be violating the rights of consumers, given the possible irregularities evidenced in relation to repeated non-compliance with delivery times of the products and misleading information ”, since immediate delivery was promised, but it was not fulfilled.
Likewise, they must cumplify within a period of 15 business days with the delivery of the products requested through the website and physical establishments, in the period of January 1, 2021 and November 15, 2020, and whose purchase orders are already expired.
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Brunati must also present an improvement plan to the SIC within a three-month execution period to prevent this type of action from being repeated. In turn, you must incorporate a notice on your website where you establish the actual delivery times and the option of ‘Payment Reversal’ in your e-commerce platform.
The Superindustry also determined that the page should eliminate from excluding from its website the term “Immediate delivery”, since this guideline is not met and thus “not cause confusion to consumers regarding the date of delivery of the product, which is not done “immediately” but in days after the purchase.
Lastly, the SIC ruled that Brunati must improve its customer service channels, in order to “optimize response times and provide truthful, reliable, sufficient and up-to-date information on the concerns and disagreements that are raised by the consumers”.
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TECHNOSPHERE
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