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The act starring the popular ‘Lío’ was presented in Barcelona’s 4-0 home win over Osasuna, because after scoring the last goal, he took off the Catalan team’s shirt to wear Newell’s Old Boys and point to the sky.
The particular thing is that the garment had the logo of Adidas, Nike’s commercial rival, the sponsor of Barça and signs that it has an exclusive contract with the ‘culé’ team so that its players do not wear other brands in their competition clothing.
The image of Yamaha in the front and Zanella’s in the back, which would generate conflicts with Rakuten, sponsor main t-shirt Barcelona.
“He shouldn’t have done it, he should have covered the marks”, said Guillermo Ricaldoni, director of the sports marketing firm ‘We Are Sports’, quoted by the Argentine newspaper La Nación and who warned that the exclusivity clauses could cost the Catalans or Messi himself several thousand euros.
In fact, the Spanish federation has already fined the club 3,000 euros for violating the regulation of exhibition of commercial images in the celebration of a goal, said the daily like.
The truth is that it was one of the most viral tributes to Diego Maradona and what when Lionel messi He did it, surely, he did not think about the trouble it would generate.
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