[ad_1]
Premier league The club marketing director acknowledges the expansive nature of the operation
BRAND Claro Colombia
Since his football, his signing is more than justified after seeing his impressive performances and numbers after a month of the Premier League. The arrival of James has revolutionized Everton and a city that is excited about its new star, although beyond the desire to obtain the services of a top player, the ‘Toffees’ strategy with the cucuteo is only the beginning of a plan to establish itself as one of the world’s leading brands.
His arrival generated a media impact that was seen by more than 400 million people, a factor that shows the number of fans or fans that James has around the world. Now that his performance improves with each game, from Everton they recognize the approval to have the Colombian for the games that are played off the field.
In an interview with ‘FCBusiness’, the club’s marketing director, Richard Kenyon, stated what James’ arrival means from the commercial sphere: “His arrival is a clear message. We are more than happy with the impact of his signings and how We have handled it. From New York to Bogota they have echoed his arrival and that is exactly what we want. “
“The speed at which the rumor of his arrival grew and all the movement we made in a virtual way shows that the club’s activities off the field have reached levels never seen before”commented Kenyon on the ‘James Effect’ for Everton advertising, where Club online searches increased by 433% since your arrival.
The leader acknowledged that the arrival of the Colombian is part of a plan to install the club’s brand in South and North America for the future. He even confessed that prior to the pandemic, Everton’s idea was to play matches on both continents. Let us remember that a large part of the money spent in the Premier League in terms of transfers comes from what foreign televisions pay for their rights.
“We have planned this strategy for years and now seems like the perfect time to do it.”, Kenyon confessed about the steps to follow, where he highlights keep betting on players on our side of the world.
Finally, he confirmed that they will continue to expand the Everton brand based on their Latin players: “With James, Mina, Allan and Richarlison we have the opportunity to reach a place to grow in terms of sponsors, agreements, online interactions and platforms that allow us to position ourselves as one of the most popular in South America and the US”.
[ad_2]
