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The signing of the 29-year-old Colombian midfielder James David Rodríguez Rubio by Everton Premier League England became one of the most important sports news in the country and the Liverpool city club, where it is considered one of the three most important hires in the history of the ‘toffes’.
In order to get the most out of James’s involvement with the team, Everton prepared and carried out a rigorous marketing strategy that has spread and spread to Colombia and some cities in the United States.
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“James’s arrival at Everton from Real Madrid has caused a sensation around the world. The Club has launched a high-profile marketing campaign in line with one of the world’s most popular sports icons, targeting physical locations in Merseyside, Miami, New York and the Colombian capital, Bogotá, to celebrate the signing of James, complementing a ‘blue wave’ of media activation. on social and digital media platforms, “the club stated on its website.
James, who has 95.8 million followers, is the eighth star of the planet’s social networks, surpassing the Welshman Gareth Bale and behind football legends such as Ronaldinho, David Beckham, Lionel Messi, Neymar, Cristiano Ronaldo, the player of basketball LeBron James, among others.
According to Everton, the Colombian’s connection will make more people focus their attention on the Liverpool team in the United States and Latin America. “The club made clear its commitment to developing a strong dialogue with Latin American soccer fans by making the announcement in Spanish and English.”
📍 Miami Beach, FL
👋 @jamesdrodriguez
🔵 @ViceciudadEFC# AlóJames pic.twitter.com/TkVh5vtZ8H– Everton in USA (@EvertonInUSA) September 8, 2020
According to figures revealed by the Everton marketing office, the announcement of the signing of James and his image wearing the Everton jersey has reached at least 400 million people in 48 hours through physical, digital and social media views.
Also read: Not bad: how much will James Rodríguez earn at Everton?
“The marketing activity builds on the club’s existing program of activity and engagement in North and South America, with James accelerating his global strategy for international growth.”
📍 Times Square, New York
🤩 @jamesdrodriguez
🔵 @nyc_evertonians# AlóJames pic.twitter.com/lgYmgxtybb– Everton in USA (@EvertonInUSA) September 9, 2020
Goodison Park and The Royal Albert Dock, two of the most visited tourist attractions in Liverpool, and in the UK, the tallest tower in Bogotá, Times Square in Midtown Manhattan, New York, Miami Beach, South Beach, Nikki Beach and around South Pointe Pier were some of the places where the strategy was carried out to visualize the image of Rodríguez with his new shirt.
Also read: What causes James … Porn actress congratulated him on arriving at Everton
In this regard, Richard Kenyon, Director of Marketing, Communications and Community of Everton stated that the announcement of James Rodríguez is a great step for the club in its objective of “growing our international profile, particularly in the United States and South America.”
“The popularity of James in these territories represents a brilliant opportunity for us and fits perfectly with our international strategy and the associated marketing and engagement activity that had already begun in these areas,” he said.
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