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Though James Rodriguez is out of play, while recovering from injury, his image continues to make daily news in England. Now, the presses highlight the role that the Colombian plays in the growth figures of the Everton and its expansion in Colombia.
(You may be interested: James is still the center of praise in England)
According to the media ‘Liverpool Echo’, which keeps the news of the city’s teams, Everton has had a significant increase in its global expansion, since the arrival of James.
The media reports that with James, the increase in the sale of club merchandise to Colombia increased by 6,000 percent, mainly for T-shirts.
“According to official retail partner Fanatics, there has been a 3,269% increase in Everton merchandise ordered from the country since 2017, and Mina signed the following year. Since James? An increase of nearly 6,000%,” the outlet reports.
“Everton signed a global megastar when they got James Rodríguez from Real Madrid last summer,” he adds.
(Also read: James Rodríguez, immersed between fierce criticism and a bad reputation)
Everything is part of the club’s strategy to expand in the American market, not only in Colombia. Everton estimates that the coordinated launch reached 400 million people worldwide.
To announce the signing of James, “Everton converted Times Square, Miami Beach, Albert Dock and Colpatria Tower, the tallest building in Colombia, located in the capital Bogotá, all shades of blue when its arrival reached a global audience “, highlights the English media.
Finally, he points out that in any case the club are surprised by the level of growth that has occurred in market terms, with the hiring of the Colombian midfielder.
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