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The end of the year is very close and that time represents a growth in the economic activity of the country that can be taken advantage of with the days of discounts on the internet such as ‘Cyber Monday’.
And it is that purchases through electronic platforms grew 74% during the pandemic by the coronavirus, according to the Colombian Chamber of Electronic Commerce, cited by El Tiempo. Therefore, with the day that begins this October 19, it seeks to supply the demand of the so-called “new consumers”.
The newspaper notes that ‘Cyber Monday’ opens the possibility of finding exclusive offers and promotions from online stores on the same site, while allowing save on consultation time and money.
In that sense, Álvaro Umaña, director of corporate affairs for the Colombian Chamber of Electronic Commerce, told Noticias Caracol that the increase in sales through virtual platforms has been thanks to sales activation days, such as the one that comes with the ‘Cyber Monday’.
The newscast highlighted that those who buy through the internet “They may have significant discounts.” In this line El Tiempo points out, which highlights that the day of digital discounts applies to different products for the simple fact of buying on the internet.
Here, Umaña’s statements about the day of ‘Cyber Monday’:
How to pay during ‘Cyber Monday’?
The newspaper states that there are different options for making payments. Here, a list of them:
- Credit and debit cards.
- Contactless or contactless payments, thanks to NFC (near field communication) technology.
- Virtual cards.
- QR code.
- Virtual wallets that work through the mobile applications of banks.
What are buyers looking for during ‘Cyber Monday’?
According to a survey of Google, cited by Caracol Radio, 34% of the Colombian Internet users consulted plan to buy during ‘Cyber Monday’.
The survey highlighted that technology products will be the best sellers of the day, followed by clothing items, footwear and accessories. Finally, the foods appear in the list referenced by radio frequency.
About the reasons to buy in the first place is the discount offered by brands, it is followed by biosecurity measures and in third place is that several stores shipping costs will not be charged (more savings for the pocket).
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