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Colombia’s national government announced Monday that in the ‘Madrúguele to Christmas’ program will add the new measure ‘Gifts for Your Home’ strategy to boost consumption in the subsector of remodeling and home improvement used.
According to the Minister of Commerce, Industry and Tourism, José Manuel Restrepo, “at the hands of Minister Jonathan Malagón we want to take a step further today, a new program within ‘Get up early at Christmas and Buy what is ours’. It is about ‘Gifts for my House’. It is taking advantage of this moment to remodel, to build our homes to welcome the new year with special financing, discounts in addition to the productive sectors, with ease of dispatch and facilities ”.
The measure will enter into force between November 23, 2020 and December 8 of this year, in which a joint effort is sought between the public and private sectors and thus give another step to the economic reactivation of Colombia.
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In this regard, the Minister of Housing, City and Territory of Colombia assured that “the building sector is progressing at a good pace, in particular sales of new housing, such as October, which became the best month in the history of the country in terms of sales. of new housing VIS and Non-VIS and this extraordinary result makes us see that the consolidation, from the commercial point of view of new housing is already a reality in Colombia ”.
Regarding housing improvements and modeling, the minister commented that this subsector “has a great impact on the economy, since it mobilizes almost $ 8 billion in business, allows the direct and indirect hiring of 600,000 people, not only producers, but also the marketers ”.
It is worth mentioning that, according to calculations by the National Government, this sector was severely hit as a result of the pandemic, which affected at least 80% of its turnover And, although some recovery began in September, with more than $ 90,000 million being marketed, which compares favorably with the $ 80,000 million a month that were sold in 2018, “the truth is that this year has been very complex and we need to reconcile the good news of new housing with that of remodeling for used housing ”, said the official.
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According to Malagón, ‘Gifts for your house’ is a strategy that includes the National Government, producers and marketers so that this week and next we have access, under preferential conditions, to materials to remodel our house; in addition to financing, microcredits approved faster and preferential interest rates, competitive prices not only in large stores, but also in hardware ”.
