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Exactly one year ago, on March 14, 2020, Cine Colombia theaters closed their doors due to the covid-19 pandemic. Since then, the company has had to adapt to the contingency and the doors of its rooms continue to be closed … although that will change.
(You may be interested: The Colombian short film awarded in China for its moving message).
This Sunday, the president of the company, Munir Falah, announced that Cine Colombia theaters will reopen on May 1. “The day expected by many has arrived,” he wrote on his Twitter account.
(You may be interested: 2020: a bitter year for Colombian cinema).
Today, March 14-2021, it is one year since Cine Colombia closed all its Multiplexes nationwide, due to the COVID-19 pandemic.
The day expected by many has arrived.
We will turn on the projectors in:
🎬 MAY 1 – 2021 🎬 pic.twitter.com/9jD5Q8RAbh
– Munir Falah (@MunirFalah) March 14, 2021
(If you read us from the EL TIEMPO app see the trill here).
Users of social networks showed their joy at the news and recognized that this company in the entertainment industry it has been badly affected by the pandemic.
(You may be interested in: Colombian film ‘The forgetfulness we will be’ won at the Goya awards)
The announcement is made just a year after the rooms had to be closed due to the situation caused by covid-19 in the country.
Since that day, Cine Colombia has implemented various strategies to continue offering entertainment to Colombians, such as drive-ins in Bogotá, Cali, Medellín and other cities. Added to this was the sale of Cine Colombia meals both at home and in the vehicles that attend the drive-ins.
The company also launched the Cine Plus platform in June of last year, which allows you to rent or buy content. According to its website, the offer includes commercial films, Colombian cinema, art cinema, alternative content and documentaries.
(See: These are the platforms where you can see independent cinema).
Even with these efforts, 2020 was a difficult year for the cinema exhibition sector in the world. “In Colombia in 2020 the drop in the box office of the entire industry was 81.8% compared to 2019,” Falah said on his Twitter account based on information collected by Cadbox.
Along the same lines, cinema attendance in Colombia between March 15 and December 31, 2020 decreased by 98.6% compared to the same period in 2019.
Cinema attendance in COLOMBIA, in the period March 15-December 31 of the year 2020, decreased by 98.6%, compared to the same period of the year 2019.
In that period, 59,779,639 viewers attended in 2019 and only 808,819 in that same period of 2020. pic.twitter.com/0I5pzy19G4
– Munir Falah (@MunirFalah) January 2, 2021
(If you read us from the EL TIEMPO app see the trill here).
Falah also revealed that, according to Cadbox, the number of films released in Colombia had been growing in recent years, but in 2020 this changed due to the coronavirus. While 371 films were released in 2019, in 2020 only 109 were released.
TIME
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